MON | MARCH 13, 2023

Remington Ammunition announced that Team Remington’s Madison Sharpe won 1st place in the Seminole Cup Main Event Ladies Division during the 30th Anniversary of the Seminole Cup Sporting Clays Championship in Woodbine, Ga., March 1-5, 2023.
Primary Arms Government has announced its attendance at the upcoming Georgia Tactical Officers Association /Alabama Tactical Officers Association 2023 Annual Training Conference, which takes place in Columbus, GA from March 12-17.
PARD is pleased to announce that Sports South is now an authorized PARD distributor. Sports South is the country’s oldest and largest distributor of firearms, ammunition, and accessories.

Taylor’s & Company, a leading marketer and importer of state-of-the-art historical firearms, announced that this is their 35th anniversary of providing innovative reproductions.
onX Hunt has teamed up with Mossy Oak to provide the industry’s first Turkey Academy – a premier online resource to help turkey hunters get the most out of their time in the woods.
MTM Case-Gard expands its shooting support system offerings for 2023 with The Bull rifle rest. Built similar in design to the company's popular K-Zone shooting rest, The Bull is sized to accommodate full-length rifles and shotguns.

Scholastic 3-D Archery is pleased to announce Holley Pace as the new Louisiana S3DA State Coordinator. Holley will oversee all aspects of the S3DA program in Louisiana.
Since 1907, the National Rifle & Pistol Matches have been a staple event on the historic grounds of Camp Perry in Ohio. Attracting visitors from across the nation (and even across the world), the event has become a revered marksmanship tradition – so much so that many have made it an annual excursion that has spanned across their lifetimes.
Heckler & Koch announces HK March Mag-ness consumer rebate – offering two additional magazines with the purchase of a full-size VP9 pistol. Now that ammunition is finally stocked on the shelves, it’s the perfect time to get a new HK with plenty of magazines.

Walther announced a new free red dot promotion in partnership with AMERIGLO. From 03/13/2023 through 04/17/2023, any law-abiding consumer who purchases a new, standard PDP or PDP F-Series will receive a free AMERIGLO Haven Handgun Red Dot Sight (MSRP Value: $379.)
The February/March 2023 issue of Ballistic Magazine shows the future of firepower on the cover. Gear includes the Magpul/ZEV FDP-9 folder and the Coil Accelerator CA-09.
Henry Repeating Arms recently discovered a safety issue affecting certain lever action .45-70 Gov’t rifles manufactured between December 14, 2022, and January 11, 2023. Henry is voluntarily initiating a recall to protect the safety of its customers because, under certain conditions, it is possible that some of these rifles may unintentionally discharge without the trigger being pulled.


The following is the first in a short series about small businesses that started, grew and thrive in the shooting sports community of Cowboy Action Shooting. While these aren’t gun, ammo or even holster companies, they each play a vital role in the Cowboy Action ecosystem.

Cricket and Tu Luce La Threads, a.k.a. Larry Stott and Linda Allen, have been running a general store for almost 30 years, and it’s for sale.

Larry Stott and Linda Allen are ready to step off vendors’ row and, instead of serving their longtime customers, spend their time enjoying the cowboy lifestyle and competing with friends. Photo by P. Erhardt

Now, if you’re thinking a small general store in some quaint New England town where neighbors wander in, and one of them has a brother named Daryl and another brother named Daryl, you’ve got the wrong kind of general store in mind.

This one is under a tent. It’s also very mobile, and does a lot of traveling.

The Traditional General Store travels to upwards of 14 to 16 events a year, like End of Trail, the World Championship of Cowboy Action Shooting and Wild Bunch Action Shooting, Cheyenne Frontier Days in Wyoming, Gold Rush Days in California, and Mountain Man Rendezvous events.

Long before malls, big box stores, and even before the rise of Woolworth’s, the general store was where people out west shopped for all their sundries. Today, it serves the same purpose but this time at major Cowboy matches like End of Trail. Photo by P. Erhardt

I visited with them at End of Trail on the ranges of the Ben Avery Shooting Facility while they were still cleaning up after having been flooded out following a torrential rainstorm that made some roads in the Phoenix Valley impassable.

The two have been members of SASS – the Single Action Shooting Society – for 30 years, and both compete. Their love of competition is part of the reason they are selling their business, as it will give them time to enjoy the sport and be together with friends.

Theirs is one of many small businesses that have found a niche in the Cowboy Action Shooting world, catering to members who need period specific apparel and gear to play, well, cowboy. The stuff you just cannot readily find locally. These business have been established, grown and thrived on the ranges of Cowboy Action Shooting and similar events.

Can you call yourself a real cowboy – or cowgirl – if you don’t have a flask on your person? Pretty sure you can’t. Photo by P. Erhardt

In addition to the various odds and ends one would expect to find for sale in an old fashioned wild west general store, like furs and pelts, flasks, jewelry, and such, there were dresses. Linda has been marking dresses for 60 years and she explained that it’s been her sole job for the last 30 to 40 years.

The Friday morning of End of Trail she spent most of her time on the phone with the insurance company after losing a couple thousand dollars in dresses due to the flooding. Not the best way to enter the sales weekend but she was taking it in stride.

Larry described Linda as essentially her own dressmaking factory, with a host of sewing machines, leather hides, numerous bolts of cloth that could last her quite a while, and the ability to turnout a lot more dresses.

And that could be a very important part of the sale of their business. Linda told me she’ll continue to make dresses, offering them exclusively at wholesale for the first two years to the buyer of their general store.

Included in the sale is also an offer to attend four key events in the first year to “introduce you to them and the ‘family’.” The Traditional General Store has years of experience at these events and a network of contacts around the country. Their customers return time and again to resupply and now even bring their own children to share the experience they themselves enjoyed when they were young.

The Traditional General Store is just one of many successful small business stories you’ll come across at a Cowboy Action Shooting event. And Linda Allen – Tu Luce La Threads – just one of the many artisans the sport draws in to cater to their membership.

Next week we take a look at another such pair of artisans that built their thriving cowboy business.

– Paul Erhardt, Managing Editor, the Outdoor Wire Digital Network

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