FRI | JANUARY 5, 2024

Mountain hunting athletes that demand the very best cutting-edge materials and designs in performance outerwear need to look no further than the SKRE Gear Hardscrabble jacket and pants built around the company’s proprietary MTN-X2 fabric.
QuietKat Electric Bikes is excited to announce its participation in the upcoming Archery Trade Association (ATA) Tradeshow, scheduled for January 11-13th in St. Louis, Missouri. QuietKat will offer a first look at its highly anticipated 2024 electric bikes, available for pre-order in April and scheduled for shipping at the end of May.
SKRE Gear will be exhibiting at the 2024 Archery Trade Association (ATA) Trade show January 11-13 at the America’s Center in St. Louis, MO.

Bow Spider will be showcasing the company’s new long anticipated Crossbow Spider at this year’s Archery Trade Association Show to be held January 11-13 at America’s Center in St. Louis, MO. You can find them in booth #1741.
EAA Corp proudly announces the triumphant win of the American Rifleman's 2024 Golden Bullseye Award for Handgun of the Year. The coveted accolade recognizes EAA's commitment to innovation and excellence in firearm design.
The winners of NRA Publications’ 2024 Golden Bullseye Awards—now in their 22nd year—have been announced. The Golden Bullseye Awards recognize the firearm industry’s top products as voted on by NRA Publications’ staff editors. This year there is a new and significant Golden Bullseye Award, the America’s 1st Freedom Inaugural Freedom Award.

Larry and Brenda Potterfield, owners of MidwayUSA and founders of the MidwayUSA Foundation, have been chosen as the inaugural recipients of the 2024 Golden Bullseye America’s 1st Freedom Award. The award recognizes those who have distinguished themselves as standout defenders of our Second Amendment freedom in business, politics, and/or American culture.
Remington Ammunition’s 360 Buckhammer has been awarded the 2024 Golden Bullseye Award for “Ammunition Product of the Year” by American Hunter magazine, one of the NRA’s premier publications. The award will be presented May 17, 2024 during the NRA Annual Meetings & Exhibits in Dallas.
APEX Ammunition’s Mossy Oak Shadow Grass Habitat Waterfowl Blend (WS-3) has been named “Best Overall Duck Load” by Outdoor Life. Alex Robinson, Outdoor Life’s Editor-in-Chief, tested numerous brands of shotshells over several seasons – in the field and on patterning boards.

The National Rifle Association’s (NRA) American Rifleman magazine awarded Federal Premium Force X2 Shorty Shotshell with the Golden Bullseye Award for 2024 Ammunition Product of the Year. Federal will be honored with the achievement during a special reception at the 2024 NRA Annual Meetings & Exhibits on May 16-19, 2024 in Dallas, Texas.
USA Shooting’s air gun Olympic Trials part three, where the Paris 2024 Olympic Air Rifle and Pistol Team will be selected, is being held at the Civilian Marksmanship Program (CMP) Judith Legerski Competition Center in Anniston, Alabama, Jan. 5-7, 2024.
Silencer Central announces their collaboration with Outdoor Stewards of Conservation Foundation (OSCF) and South Dakota Game, Fish & Parks to recognize the significant contributions made by hunters and targets shooters, as well as industry manufacturers that support wildlife conservation efforts across the country through the Pittman-Robertson Act.
Rock Ridge Outdoors is heading to the 2024 Big Rock Show in Nashville. Scheduled for January 3-7, the event will feature hundreds of manufacturers in the outdoor sporting goods industry.
The NRA Foundation is proud to announce The NRA Foundation’s Friends of NRA Banquet and Wall of Guns events at the February 3rd-11th, 2024 Great American Outdoor Show in Harrisburg, PA.
In a major development for the international ammunition industry, the Czech Republic-based Colt-CZ Group has acquired Sellier & Bellot. Importantly, the purchase agreement guarantees that Magtech USA will remain the exclusive distributor for Sellier & Bellot ammunition within the United States market.

Trent Marsh joins Riton Optics as its Marketing Director, with almost 15 years of experience as a marketer in the shooting sports industry. With previous stops in the UTV, trail camera, and optics categories, Marsh brings a rounded, holistic view of the category, and industry at large.
The Second Amendment Foundation (SAF) has named veteran Second Amendment attorney Bill Sack as Director of Legal Operations for the organization. In his new role, Sack will be responsible for oversight of SAF’s legal program to include litigation inception and management, tracking active cases, educating the public and cultivating SAF’s attorney referral network.
Dead Air Silencers announces that they have signed an agreement with the sales and marketing agency Dunkin-Lewis, headquartered in Vestavia Hills, Alabama. Dunkin Lewis will be representing Dead Air Silencers in twenty-eight states. Those territories will include TALO, MINK, Midwest, Rust Belt States, and the Northeast.

Target Sports USA announces the newest addition to our growing Marketing Team, Igor Dviniatin. Igor joins us as a Marketing Specialist, bringing eight years of experience and expertise to contribute to the company's continued success.
Dead Air Silencers is pleased to announce the promotion of Tony Tarantino as Senior Director of Channel Development. Tarantino will be filling this newly formed position to immediately execute effective strategies and newly formed programs at the dealer, and consumer levels to increase exposure for the Dead Air Silencers brand and products.
Hornady® is pleased to announce the appointment of Scott McKelvey to Director of Manufacturing. In his new position, McKelvey will oversee manufacturing processes throughout all production divisions.

Offensive Marketing Group recently had the privilege of contributing design elements alongside the legendary firearms customizers at KOTED ARMS who produced a one-of-a-kind 500 S&W Magnum BFR (Biggest Finest Revolver) outfitted with a Burris Optics scope for YouTube personality Robert Arrington of Deer Meat for Dinner.
Leica Sport Optics announces its Diamond Corporate Sponsorship of the upcoming 2024 Dallas Safari Club Convention and Sporting Expo. The event will take place at the Kay Bailey Hutchison Convention Center in Dallas, Texas, from Thursday 11 to Sunday 14 January 2024.
GunBroker.com continues to help brands throughout the shooting sports access customers across the country, while they support their local retail partners. One of the most effective tools for brands is the GunBroker.com "Buy Now" button, a customized link to firearms listings for a specific item by SKU or UPC on GunBroker.com.

The December 2023 NSSF-adjusted NICS figure of 1,775,834 is an increase of 1.6 percent compared to the December 2022 NSSF-adjusted NICS figure of 1,747,506. For comparison, the unadjusted December 2023 FBI NICS figure 2,730,855 reflects a 10.1 percent decrease from the unadjusted FBI NICS figure of 3,036,531 in December 2022. December 2023 marks the 53rd month in a row that has exceeded 1 million adjusted background checks in a single month.
Gold Tip® proudly celebrates a remarkable 17-year partnership with world-renowned archer, Levi Morgan. From the early days of his career to becoming one of the most decorated archers in the sport, Gold Tip has been there every step of the way.
NSSF tracks and reports monthly U.S. export units for several sporting arms, ammunition, and optics categories from the US International Trade Commission, and has released results for August 2023 compared to August 2022.
NSSF® tracks and reports monthly U.S. import units for several sporting arms, ammunition, and optics categories from the US International Trade Commission, and has released the results for August 2023 compared to August 2022.
SIG SAUER is pleased to announce the commencement of the yearlong 40th Anniversary celebration of the iconic P226 pistol. SIG SAUER will commemorate the 40th Anniversary with a special edition pistol and release a historical video series detailing the development and service of the P226.
Primary Arms announces multiple job openings as it prepares for continued growth and high demand in the upcoming year. Known for its commitment to diversity and a culture of support and personal growth, Primary Arms invites talented individuals from all backgrounds to join its dynamic team.
Springfield Armory® is proud to announce the release of the Hellion™ 20” rifle California-compliant model, the newest addition to the Hellion line of 5.56mm bullpups. This is accomplished through the inclusion of a Strike Industries California-compliant grip, SA Muzzle Brake, non-adjustable stock and a 10-round Magpul® PMAG®.
SnapSafes Vault Doors are engineered for uncompromising security and seamless integration for any closet, room, or storm shelter. Its thick steel construction and easy installation allow an effective and affordable way to protect an existing area from theft and unintended intrusion.
SnapSafe redefines home security with a perfect blend of accessibility and robust protection. Designed with the modern homeowner in mind, the SnapSafe Under Bed Safes offer a secure and discreet storage solution without compromising on convenience.
In celebration of the 60th Anniversary of the timeless 10/22® rimfire carbine, Sturm, Ruger & Co., Inc. is proud to introduce the Sixth Edition of the Ruger® Collector's Series - the 60th Anniversary 10/22 Carbine.
Galco’s Combat Master™, a professional-grade belt holster hand-molded by Galco’s experienced craftsmen to fit specific handguns, is now available for the Colt King Cobra 3”.
Taurus announced the launch of the Taurus TH10. The new 10mm TH10 made its debut Friday, the 22nd of December, promising firearm enthusiasts an unparalleled combination of safety, accuracy, and innovation.
Rossi USA proudly introduces two exciting additions to its renowned R95 series: the Triple Black and the Laminate models. These new variants offer distinct finishes to cater to individual preferences while sharing key features that enhance the shooting experience.
Magpul’s newest product – the DT Carbine Stock – features a new Dual Tension (DT) mechanism built into a stock designed for AR15/M16/M4 carbines (and similar platforms), providing you with greater control, stability, and strength when it really matters.
Sturm, Ruger & Company, Inc. is celebrating its 75th year as an American firearms manufacturer throughout 2024. To commemorate this event, the Company will be releasing a special edition of the stainless Ruger SR1911 and it features a finely detailed, laser-engraved slide that commemorates Ruger's 75th Anniversary. The custom grip panels feature detailed scrollwork to match the engraved slide.
Springfield Armory announced the release of a 15-round variant of the Echelon 9mm pistol. This new offering provides those in locales requiring restricted capacities an opportunity to own the new duty-ready 9mm pistol.
O.F. Mossberg & Sons, Inc., releases the Mossberg Patriot Single Shot Sled for use with all short-action calibers in Mossberg’s current lineup of Patriot bolt-action rifles. A new Illinois law went into effect on January 1, 2023, and this factory-authorized single shot accessory may give deer hunters in Illinois an additional option as to using their Mossberg Patriot rifle.
Viridian Weapon Technologies announced the launch of the all-new C5L micro — a compact version of their pioneering C5L. The C5L micro is a compact green laser sight and tactical light, with more light output in a more compact design and enhanced features.
Legacy Sports International announced the addition of the CITADEL TIDALWAVE short firearm. It's a 12 ga. pump action with a 14.75 “ barrel with a 3” chamber,
DeSantis Gunhide introduces its latest product, the Mean Streak Holster. Made from durable .080” Pewter Thermoformed Polymer, it features an integrated “claw,” hand polished edges, it’s compatible with pistol mounted optics and it’s available for a variety of guns including the micro-compact 9mm pistols.
Joining the extensive family of Mossberg International over-and-under shotguns is the new Silver Reserve Eventide HS12 (Home Security 12 Gauge). Silver Reserve Eventide break-action shotguns feature synthetic stocks and forends, shell extractors, chrome-lined barrels and bores, and dual-locking lugs for durability and a multitude of applications.
Mossberg International adds another classic offering to its line of Gold Reserve Sporting over-and-under shotguns, a 20 gauge with 30-inch barrel. This beautifully styled, competition-ready break action is loaded with features and finishes, often found in more high-end double guns.
Now ready to take afield, Mossberg’s line of optic-ready 500 and 835 Ulti-Mag Turkey pump-action shotguns come in convenient combo packages, topped with an olive green Holosun HS407K micro dot sight.
European American Armory Corp. (EAA) proudly announces the shipping of the EAA/Girsan Witness2311® C in 10mm, a robust 4.25” barrel length, double stack 1911 pistol designed for performance and affordability.
EAA Corp and Girsan Firearms proudly announces the imminent release of its highly anticipated products, starting in the beginning of January: the MC1911 Influencer, MC1911 Untouchable, and MC9 Disruptor.
To meet the needs of shooters looking for a red dot option for their EDC handguns, Burris Optics introduces the all-new FastFire™ C. Building on the company's proven FastFire optics series, the new FastFire C delivers a durable and reliable aiming option ideally suited for today's deep concealment, micro-compact defensive pistols.
Bushnell® has released an MOA version of its popular, award-winning Match Pro ED 5-30X56 riflescope. In stock and shipping now, the Match Pro ED MOA 5-30X56 has the same original features and high-quality glass that competitive shooters have come to rely on, plus it gives a blue-ribbon option to those who prefer to work in MOA adjustments instead of MRAD.
Vortex® has announced new additions to their popular Venom® riflescope line for 2024. The Venom® 1-6x24 SFP and Venom® 3-15x44 FFP deliver versatile, feature-rich options for entry-level carbine users, recreational shooters, and even self-defense.
EOTECH® announces the introduction of the Vudu X line of premium rifle scopes. The X Series rifle scopes are designed to meet the demands of the outdoor enthusiast. Whether it’s 3-gun, hunting, or recreational shooting, the Vudu X scopes can make that critical shot.
Gun Owners of America (GOA) is excited to announce that the State of the Second Podcast will be joining the Firearms Radio Network with new episodes available every Wednesday. Co-hosted by GOA’s Kailey Nieman and John Fahrner, this interview style show features a diverse lineup of guests hailing from the firearms industry and greater Second Amendment community.
This week on GunBroker.com’s No Lowballers Podcast, host Logan Metesh and the panel are joined by Caleb Daniels, the man behind the @CommandoBond social media empire and the author of an upcoming book looking at the guns and gear of James Bond.
Mossberg is now chambering its Patriot bolt-action rifle in 400 Legend. Delivering impressive down-range penetration, accuracy and extremely low recoil, the 400 Legend is ideal for deer in states where straight-walled cartridges are legal and for a variety of big game including hogs and close cover bears.
The Mossberg 940 JM Pro autoloading shotgun, designed in conjunction with world-renowned champion shooter, Jerry Miculek, are now available in "optics ready" format to allow direct mounting of micro dot sights (Shield RMSc footprint).
PARD Optics is excited to announce its participation in the upcoming SHOT Show in Las Vegas. The SHOT Show is scheduled to take place from January 23-26 at the Venetian Expo Center in Las Vegas, Nevada. PARD will be located at Booth #40756.
Vets Tactical will introduce its patent-pending Cupolster vehicle cup holder holster at their inaugural exhibit during the SHOT Show in booth #43952. Engineered with an ergonomic cant, the Cupolster BRAVO SERIES allows swift firearm access and user comfort within a vehicle.
NSSF® welcomes Arkansas Gov. Sarah Huckabee Sanders to join NSSF’s 3rd Annual Governors’ Forum at SHOT Show® 2024. Gov. Huckabee Sanders joins six other state governors to discuss the importance of the firearm industry to their states, Second Amendment rights of their citizens and their insights to challenges and opportunities ahead for gun rights in the United States.
Crosman Corporation invites SHOT Show attendees, customers and registered media members to visit Booth #72939 in Caesars Forum at SHOT Show 2024 in Las Vegas, Nevada, January 22 through 26.
Benjamin Airguns invites attendees, customers and registered media to visit Booth #72939 in Caesars Forum at SHOT Show 2024 to see the newest Benjamin air guns and ammunition January 22 through 26 in Las Vegas.
Primary Arms Optics has announced its attendance at SHOT Show 2024 (Booth #70151), where they will be showcasing exciting new optics, accessories, and more. Attendees at SHOT Show 2024 can look forward to an exclusive first look at Primary Arms Optics' newest offerings across every category and budget.
Primary Arms Government is excited to announce its participation in SHOT Show 2024 (Booth #32507), where the company will be unveiling exclusive products and showcasing its unparalleled procurement services.
American Defense MFG will be attending the 2024 Shot Show in Las Vegas, NV. Our booth number is #61302 which is in the Venetian Expo Center on Level 1. We will also have products in the New Product Display located in the Venetian Expo Center Lobby. If you are attending this event, please stop by and checkout our new products for 2024 and grab some ADM Swag.
Target Sports USA is proud to announce that we are now sponsoring Jace Walters from Elyria, Ohio. Jace is a GSSF Master Class Shooter, the 2023 Junior National Champion (GSSF – CMP National Challenge), and the Glock Annual Challenge Amateur Civilian Division winner, finishing 1st out of 134 competitors.
The Arkansas Game and Fish Commission’s annual youth trap-shooting competitions may be five months away, but it’s time for coaches to get their teams together and register to be a part of the Arkansas Youth Shooting Sports Program now.
New Year, new adventures to be had on Outdoor Channel, Sportsman Channel, and World Fishing Network with a fresh lineup of expert lifestyle series beginning on January 1, 2024. All three networks are showcasing original premieres focusing on the adventure lifestyle of the outdoors, plus new episodes from returning series to kick off the New Year.
Billy Barton and Isaac Lockwood are the two fastest Bill Drill Shooters from this season and they have been pitted against each other for the Bill Drill Showdown. There is five grand up for grabs thanks to Howitzer Clothing and Colt Firearms.
New Year, new adventures to be had on Outdoor Channel, Sportsman Channel, and World Fishing Network with a fresh lineup of expert lifestyle series which began on January 1, 2024. All three networks are showcasing original premieres focusing on the adventure lifestyle of the outdoors, plus new episodes from returning series to kick off the New Year.
The Civilian Marksmanship Program has announced its lineup of Master Instructor and Range Officer training courses for 2024. These courses allow learning opportunities on how to train others in marksmanship as well as to ensure safety and proper regulations at local competitive events.
 

If you follow the wires – and you certainly should, if you want to keep up with industry news and information – you know we were off-duty for maintenance and reflection for the last two weeks of 2023. Some manufacturers dropped new product announcements over that time.

Burris image.

Reported in our news Thursday, Burris Optics has moved into the compact pistol-mounted optics market with the FastFire C. Made to fit “… today’s deep concealment, micro-compact defensive pistols …,” the new sight uses the RMSc mounting format. It’s a low-profile sight, allowing co-witness with most standard height factory sights. The new optic includes a rear sight.

It runs on a CR2032 battery which is fitted underneath the optic. It’s “always on,” boasting a 25,000 run time. The company notes that the optic is powered by the “Burris Intelligent Auto-Bright system – it adjusts brightness for the best visibility in varying light conditions.

The lens is glass and the optic housing has serrations on the lens hood for use of the optic as a charging handle.

The new S&W SD9 2.0, Smith & Wesson image shown above, is said to be an improved version of the SD9 (below) and SD9VE. The original gun I shot before modification on the FBI bullseye course with Winchester 147gr Silvertip HP ammo, 295/300. It’s what I came to expect from these value-priced pistols

 

Reported the week we closed shop is the latest iteration of the low-cost compact service handgun by S&W. Originally released in 2010 as the SD9, it was packed with features that were soon deleted in the successor SD9VE. A sixteen-shot 9mm with stainless slide and barrel over a nicely ergonomic polymer frame, it’s a vast improvement over the SW9 series. I found the original SD9/SD9VE guns to be quite accurate once you figured out the trigger and I found them to be quite reliable.

Now we have the SD9 2.0. Preeminent in the press release is an “enhanced Self Defense Trigger,” with a flat-faced shoe and a bladed drop safety. The originals had curved and hinged triggers to accomplish the ‘trigger bounce prevention’ function. An interesting change is seen by looking at the top of the gun. The top of the slide is nicely serrated. In the old days, we’d say that it “prevents glare.” Being 21st Century types now, we just know it looks good. The front and rear cocking serrations are also “aggressive” on the new gun.

Like previous iterations, it’s a ca. 23-ounce 9mm striker-fired auto with stainless steel 4-inch barrel and slide, with three-dot sights. The MSRP is $349.00

Taurus photo.

Taurus now makes a 10mm semiauto pistol, the Taurus TH10. A traditional double-action/single action pistol, it features a combination safety/decocking lever configured to allow hammer-down carry or cocked-and-locked, at the user’s discretion.

The fifteen round pistol has a stainless-steel barrel and “industry-standard” sight dovetails, allowing the user to configure the preferred sighting arrangement without problems.

Ruger photo.

Ruger, in recognition of the 60th Anniversary of the 10/22 rimfire carbine, adds a version of the gun to the Ruger Collector’s Series. Accompanied by memorabilia – a Collector’s Series box, a “Sixth Edition Ruger Collector’s Series metal street sign and a pin” – the gun is an interesting variant of the fine standard 22 auto carbine.

The stainless-steel barrel is fitted to a silver-finished receiver and placed into a Gray Magpul Hunter X-22 stock. The bolt, black finished, is laser engraved with the 60th Anniversary marking. A red bolt handle and trigger goes with the ghost ring aperture rear sight, extended magazine release and a top-mounted pic rail for optics mounting.

Having shot Ruger’s “Vote 2020” 10/22 Collector’s Rifle in 2020, I can attest they do the Collector’s Series guns up right.

And this just scratches the surface, as we close in on trade show season. Stay tuned.

— Rich Grassi

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