Avian-X won the Bowhunting World Readers' Choice 2026 Gold Award for Wild Turkey Decoys, marking the brand's second consecutive victory. The award recognizes the realism and durability of Avian-X's HDR line, including the HDR Strutter, HDR Jake, and HDR Feeding Hen decoys.
The National Wild Turkey Federation received the Winchester Legend Award at its 50th Convention and Sport Show in Nashville, Tennessee. Winchester Ammunition presented the award recognizing the NWTF's decades of commitment to conservation and hunting traditions. NWTF Board Chairman Bryan Perry accepted on behalf of the organization and its volunteers, members, and partners.
Zanders, an all-women-owned distributor based in Sparta, Illinois, received OpticsPlanet's Distributor of the Year award for 2025. The recognition honors Zanders' commitment to outstanding service, reliable fulfillment, and industry-leading product availability across firearms, ammunition, optics, and outdoor gear.
Muddy Outdoors received a 2026 Gold Award in the Climbing Stick category from Bowhunting World magazine readers. The award recognizes Muddy's innovative climbing sticks and systems, including the Pro Sticks, for their design, durability, and ease of use trusted by hunters.
Springfield Armory's Kuna 9mm pistol has earned an Editors' Choice Award from On Target magazine for being selected as a best new product for 2025. The PDW-style pistol features a roller-delayed operating system, ambidextrous controls, and is priced at $1,179 to $1,330 depending on configuration.
Traditions® Performance Firearms honored The WL Carter Company as its 2025 Rep Group of the Year during pre-SHOT Show activities in Las Vegas. The award recognizes the manufacturer's representative group's exceptional performance and 28-year partnership with Traditions Firearms since 1998.
Ameristep won a Gold Award in the Ground Blind category from Bowhunting World magazine readers for the second consecutive year in 2026. The company introduced the Frontline Wide-Bottom Extreme, a hub-style blind accommodating up to three hunters with six silent sliding windows and a 180° bowhunter view.
Traditions® Performance Firearms announced Steve Kirkpatrick of The WL Carter Company as the 2025 Sales Representative of the Year. Kirkpatrick has represented Traditions products since 2006, demonstrating outstanding performance and dedication to customer relationships and brand growth.
Outdoor Sportsman Group presented Chris Dolnack, Senior Vice President and Chief Customer Officer for the National Shooting Sports Foundation, with its Lifetime Achievement Award at SHOT Show in Las Vegas. The award, presented by Michael Waddell during live filming, recognized Dolnack's three decades of contributions to the shooting sports and firearms industry.
Kim Rhode, a decorated U.S. Olympic athlete and Team Winchester member, received the NSSF Ken Sedlecky Lifetime Achievement Award at the SHOT Show. Rhode competed in six consecutive Olympic Games, earning six medals across three shotgun disciplines, and has contributed extensively to youth shooting programs and firearm safety advocacy.
CCI Rimfire Ammunition won the Predator Xtreme 2026 Gold Award for Rimfire Ammunition for the 10th consecutive year. CCI Rimfire Product Manager Steve Monniere announced two new Hunter Series loads featuring Small Game Bullets in 22 LR calibers for 2026.
Federal received the 2026 Gold Award in the Shotshells category from Predator Xtreme readers, marking their eighth consecutive year winning the honor. Federal Shotshell Product Director Dan Compton highlighted the Federal Premium Buckshot 4B load's copper-plated pellets and tight patterns for predator hunting.
On Target Magazine awarded Federal Ammunition's 7mm Backcountry cartridge a 2025 Editors' Choice Award as part of its 24th annual awards program. The cartridge features patented Peak Alloy case technology and is engineered for short-barreled hunting rifles, achieving 3,000 feet per second through 20-inch barrels with 170-grain bullets.
Benelli USA announced its 2025 Sales Representative of the Year Awards honoring outstanding performers across its Benelli, Franchi, Stoeger, and Uberti USA brands. Recipients include Chase Spurgin, Ken Johnson, Tyler Harpster, Dave Lotito, James Tullos, Bentley Scott, Christian Larsen, and Greg Rader, recognized for exceptional sales performance and customer service.
TenPoint Crossbow Technologies won Best Crossbow in the 2026 Bowhunting World Readers' Choice Awards, voted by the magazine's dedicated readership. The company's 2026 lineup features the NEW Ultra Series of Crossbows and Vision™ HD 3-12X Digital Rangefinding Crossbow Scope, designed for superior accuracy and reliability.
XS Sights' Optic Plate and OR-Height Sight Bundles for Glock MOS pistols won ON TARGET Magazine's Editors' Choice Award. The precision CNC-machined steel plates offer 30% more thread engagement and are compatible with ACRO and RMR footprints, providing a drop-in solution for red dot mounting with minimalist iron sight backups.
Otis Technology announced its 2025 Customer Awards at SHOT Show, naming Weby Corp as Customer of the Year and Sports South as Distributor of the Year. The awards recognized outstanding partnerships that drove growth for Otis Technology and Shooter's Choice throughout the year.
Beretta celebrates Team Beretta athlete Kim Rhode's receipt of the 2026 NSSF Ken Sedlecky Lifetime Achievement Award, the highest honor from the National Shooting Sports Foundation. Rhode, an Olympic legend with six medals across six consecutive Games, is recognized for her extraordinary competitive success and advocacy for safe shooting sports participation.
NEXTORCH North America announced that its ND30 Distraction Device and TA30D MAX Tactical Flashlight received National Tactical Officers Association (NTOA) members testing approval and recommendation. The ND30 achieved Silver level rating and combines 11,000 lumens of strobe with 130dB sound output for law enforcement professionals.
Otis Technology presented their 2025 Sporting Goods Sales Awards at the SHOT Show, recognizing Riley Durose of Jeff Robles & Associates as Sales Representative of the Year and Simpson Sales Company as Sales Agency of the Year for exceptional performance and customer service.