Bleecker Street Publications and BlackRifle Co. launched Max Precision Reach, a programmatic advertising platform designed specifically for the firearms industry. The platform combines Bleecker Street Publications' editorial reach with BlackRifle Co.'s data intelligence and programmatic technology to reach 18 million active firearms shoppers across all 50 states.
Murray Road Agency announced new partnerships with Duck Commander, Tennessee Wildlife Resources Foundation, PROOF Research, and Clenzoil. The award-winning marketing agency will provide public relations, media relations, and strategic marketing support to advance each organization's objectives across the outdoor and shooting sports industries.
Sierra Bullets and Barnes Bullets promoted Madi Woodward to Director of Marketing, where she will lead marketing teams for both brands. Woodward joined the organization in December 2025 and previously worked at Nosler for nearly five years in brand management and digital initiatives.
Source Outdoor Group has been appointed Agency of Record for Vertx, the premium tactical apparel and gear brand. The partnership will handle strategic public relations, media outreach, and product launch communications for Vertx across law enforcement, tactical, and consumer markets.
Source Outdoor Group has been appointed Agency of Record for Flying Cross, the premium uniform apparel manufacturer for military and public safety professionals. The partnership will focus on strategic public relations, media outreach, and product launch communications to elevate Flying Cross's brand awareness and industry leadership.
Southwick Associates released its third-quarter 2026 Hunting & Shooting Market Pulse, a quarterly subscription newsletter providing market intelligence to industry leaders. The report highlights economic pressures affecting hunters and shooters, NICS trends, and retail shifts, with NSSF members receiving a 15% discount on subscriptions.
Gearfire has launched Gearfire Point of Sale (GPOS), a cloud-based system designed for specialty outdoor retailers. The platform features serialized inventory management, FastBound integration for compliance, and a Master Product Catalog of over 150,000 items, with pricing starting at $149 per month.
Following a federal court ruling in Silencer Shop v. ATF that portions of the National Firearms Act are unconstitutional, NSSF provides guidance on NFA transfers for silencers, short-barrel rifles, and short-barrel shotguns. The injunction applies only to named plaintiffs and members of specific organizations, with significant limitations regarding interstate commerce and state law compliance.
CCW Safe announced Steve Blackford as Vice President of Marketing and Ecommerce. Blackford brings 13 years of experience from LifeLock, where he helped build identity theft protection into a household name. He will lead brand strategy, demand generation, and member acquisition for the self-defense legal services company.
A federal court injunction in Silencer Shop Foundation v. ATF took effect August 13, 2026, barring the ATF from enforcing NFA registration requirements for suppressors against B&T USA customers. The ruling eliminates Form 4 requirements for covered purchases while maintaining state law, background checks, and dealer requirements.
GrabAGun Digital Holdings Inc. announced that Co-Founder and CFO Justin Hilty will retire effective August 14, 2026, after 15 years leading finance. Jonathan Terry, a veteran public company finance executive with 25+ years of experience including roles at YETI and RetailMeNot, has been appointed as the new Chief Financial Officer.
NSSF and Project ChildSafe partnered with Little Rock Police Department, Little Rock Fire Department, and Pulaski County Sheriff's Office to launch Project ChildSafe Little Rock, distributing 1,000 free gun locks to promote secure firearm storage and prevent accidents, thefts, and suicide.
CCW Safe, founded by retired Oklahoma City police officers Mike Darter and Stan Campbell and attorney Kyle Sweet, marks its 15th anniversary as a national leader in self-defense legal protection. The company recently acquired the Armed Citizens' Legal Defense Network and launched the Certified Partner Program at SHOT Show 2025, expanding coverage to 47 states with partnerships including the California Rifle & Pistol Association.
The Sporting Arms and Ammunition Manufacturers' Institute (SAAMI) is urging industry professionals to register for the 2026 SAAMI Ballistics Conference scheduled for September 15-17 in Baltimore. Critical registration deadlines include August 24 for international attendees, August 25 for hotel reservations, and August 28 for online registration.
We Buy Guns released its July 2026 Secondary Firearms Market Report showing record activity with 2,017 firearm offers and 747 completed purchases. Smith & Wesson led manufacturer activity, while the SIG Sauer P320 was the most frequently submitted model, with Texas and Indiana leading regional participation.
European American Armory (EAA) emphasizes its commitment to dealer and distributor partnerships while introducing the Girsan Witness2311 XXX Series, a revolutionary double-stack 1911 platform for concealed carry. EAA is actively recruiting dealer and distribution partners at upcoming industry shows.
The NSSF-adjusted NICS figure for July 2026 reached 1,061,883, an 8.5 percent increase from July 2025's 978,731. NFA checks surged 108.8 percent to 130,013, with Texas, Florida, and Virginia leading in NFA activity. Texas topped adjusted NICS checks among all states.
Traditions Performance Firearms appointed Jason Evans as Vice President of Sales. Evans brings extensive leadership experience from executive positions at Benelli, Weatherby, and Blaser, and will oversee all sales operations and manage the company's nationwide network of independent sales representatives.
NSSF, ATF, and DOJ launched the 26th annual "Don't Lie for the Other Guy" campaign in Indianapolis through early September to educate the public about federal penalties for illegal firearm purchases, including up to 15 years in prison and $250,000 in fines. The campaign includes 18 billboards, 140+ transit displays, 1,300+ radio spots, and targeted digital impressions across the region.
Midwest Gun Works expanded its Full Auto Fulfillment program to all firearms industry businesses, offering e-commerce site design, order fulfillment, and customer support. The program leverages MGW's nearly 30-year expertise in navigating firearms regulations to help brands streamline operations and focus on growth.