Michael Cassidy has been appointed to the newly created role of SVP, Director of Advertising Sales at Outdoor Sportsman Group, as announced by Michael Carney, President & CEO, Outdoor Sportsman Group (OSG). Cassidy previously served as Group Publisher over OSG's expansive portfolio of hunting and fishing brands, which includes such iconic titles as Game & Fish, In-Fisherman, North American Whitetail, and Fly Fisherman, just to name a few.
"OSG's overarching goal in this rapidly evolving media landscape is to match how content is consumed and deliver a best-in-class experience to maintain and further our leadership position in the outdoor media realm," said Michael Carney, President & CEO, Outdoor Sportsman Group. "We're excited about Michael Cassidy's new role and oversight of key sales efforts and personnel, and we feel that his experience and passion for the space will position us perfectly for future opportunities and growth into 2027 and beyond."
"The industry and the marketplace have gone through incredible changes since I started my career with Times Mirror Magazines back in 1992, but I've loved every minute of being involved in the sales and marketing side of iconic brands in the hunting, fishing, shooting and outdoors lifestyle industries," said Michael Cassidy. "I'm honored to have the opportunity now to work more directly with OSG's Sales Team and to bring our valued industry partners innovative new marketing solutions in print, digital, social, and television, and to make the very best use of OSG's peerless content creators."
"We're extremely fortunate to have someone with Michael Cassidy's experience, dedication, and vision for the future leading the charge in growing our advertising revenue across all lines of business, said Derek Sevcik, EVP, Operations, who will be working closely with Cassidy to maximize new growth initiatives at OSG.
Over his lengthy ad-sales career, Michael Cassidy has proven time and again to be a trusted resource for industry partners, and they can count on more of the same in the years ahead.
About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world's foremost media and entertainment brands for outdoor adventure enthusiasts. It includes four leading multichannel networks: Outdoor Channel, Sportsman Channel, World Fishing Network, and GAME & FISH TV, a dynamic new Free Ad-Supported Streaming TV (FAST) channel dedicated to sports enthusiasts and outdoor lovers. Additionally, Outdoor Sportsman Group operates Sportsman Channel (Canada) and MOTV, the world's leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets, including 14 outdoor magazines such as Guns & Ammo, Game & Fish, Petersen's HUNTING, and In-Fisherman, along with 20 top websites. Outdoor Sportsman Group also includes television production operations through Winnercomm. For more information, visit www.outdoorsg.com.
