Partnerships

Shell Shock Technologies and CBC Global Ammunition announced a strategic collaboration to industrialize and commercialize Shell Shock's proprietary NAS3™ hybrid case technology across multiple military and commercial calibers. CBC will serve as a licensed manufacturing partner, supporting industrial-scale production and global market development, with formal signing planned at Eurosatory in Paris on June 15th.

Range USA, the nation's largest indoor gun range and firearm retailer, announced all 50 of its locations are participating in NSSF's first Gun Storage Check Week retailer pilot program. The campaign promotes secure firearm storage practices during June 1–7 and September 1–7, with participating locations receiving promotional materials from Project ChildSafe.

The Second Amendment Foundation (SAF) and Nine Line Apparel have partnered to release an exclusive "Free the Cans" T-shirt collection. A portion of proceeds will support SAF's lawsuits seeking removal of National Firearms Act registration requirements for silencers and short-barreled rifles. Pre-orders are available through June 8.

The Columbus Clingstones and Realtree are hosting a special game on May 28 at Synovus Park featuring custom Realtree Advantage Classic jerseys to support The Plummer Home, a local organization assisting veterans. Game-worn jerseys will be auctioned with 100% of proceeds benefiting the nonprofit.

SLG2, Inc. renewed its partnership with the NSSF to support the +ONE mentorship initiative, promoting shooting sports participation through education and community engagement. The company will deliver +ONE messaging across its nationwide event platforms, including the Grand Safety Tour, having welcomed over 50,000 guests since 2009.

EOTECH has partnered with Walk The Talk America, a national nonprofit focused on mental health and responsible firearm ownership, for Mental Health Awareness Month. EOTECH will donate funds and include specially designed flyers in consumer shipments directing users to WTTA's mental health resources.

MidwayUSA announced a partnership with SCI TV Networks, becoming the official retail partner for Safari Club International's new global hunting television platform. MidwayUSA customers receive an exclusive subscription discount with code MIDW26 on the streaming service featuring live hunting channels, video-on-demand content, and an outfitters marketplace.

ALPS OutdoorZ has partnered with Michael Waddell and the Bone Collector brand to develop hunting gear. The collaboration combines Waddell's hunting expertise and reputation with ALPS OutdoorZ's product development capabilities, with content collaboration beginning this spring during turkey season.

Kinetic Development Group (KDG) has partnered with Zanders Sporting Goods, a woman-owned wholesale distributor founded in 1962, to expand distribution of KDG's tactical accessories including the Kinect quick disconnect M-LOK system, SideLok optic mounts, and Optic Hub system across the United States.

Gun Tote'n Mamas, an award-winning women's concealed carry handbag provider, has partnered with Charter Arms Manufacturing. The collaboration showcases GTM's latest protection solutions, including the new Clutch Concealed Carry Purse, available through Charter Arms' Accessory Store.

Guidefitter announced an expanded partnership with Rocky Brands, Inc., adding The Original Muck Boot Company and XTRATUF to its platform alongside Rocky Boots. The partnership provides these brands direct access to over 194,000 verified outdoor professionals including guides, outfitters, and law enforcement through Guidefitter's network.

CZ announced a partnership with Ace Virtual Shooting (AceVR) to introduce a virtual reality controller modeled after the CZ Shadow 2 pistol. The innovative controller replicates the feel and handling of the competition pistol for immersive digital training. CZ and AceVR will showcase the new controller at the 2026 NRA Annual Meetings & Exhibits.

Sticky Holsters reaffirms its partnership with Veteran News Network (VNN) since 2017, supporting veterans and local Veterans of Foreign Wars (VFW) posts and American Legion chapters. The collaboration delivers news, resources, and community coverage benefiting veteran-led organizations nationwide.

Sticky Holsters announced an exclusive online retail partnership with EuroOptic, naming the optics and gear retailer as the sole authorized seller of Sticky Holsters products on Amazon.com. EuroOptic will manage all listings, ensuring authentic products, consistent brand experience, and reliable availability for customers.

Viridian Weapon Technologies, a Minneapolis-based manufacturer of laser sights and tactical optics, has partnered with Kinsey's distributor network to expand dealer access across the U.S. market. The partnership makes Viridian's green laser sights, green dot optics, and weapon-mounted lighting solutions available through Kinsey's ordering platform, with Viridian exhibiting at the Kinsey's Dealer Show beginning February 19.

CCW Safe and Gun Talk Media launched a new video series featuring eight media professionals in real-life self-defense scenarios at Gun Talk's Range Ready training facility. The series, with the third episode debuting February 17, highlights the importance of legal protection for concealed carriers and is available on CCW Safe's YouTube channel.

Kinetic Development Group recognizes MidwayUSA as a key stocking partner, highlighting their long-standing relationship built on trust and shared commitment to the shooting sports community. With new product launches planned for 2026, both companies are aligned on expanding their partnership and increasing KDG product availability through MidwayUSA.

Unknown Suppressors, an Idaho-based 3D-printed titanium suppressor manufacturer, partnered with Guidefitter to reach over 190,000 verified outdoor professionals. The partnership capitalizes on increased suppressor demand following the elimination of the $200 federal excise tax in January 2026.

Italian Firearms Group (IFG) partners with Philmont Scout Ranch through regular firearm donations supporting their shooting sports program. Last summer, Philmont served 22,615 participants, with 6,443 scouts introduced to new shooting disciplines using IFG-provided equipment.

Ralph and Vicki Cianciarulo of The Choice and Content King Media announce the expansion of their 30-year partnership with Easton. Their children RJ and Aubrey Cianciarulo are stepping into larger roles as the family-led company continues delivering impactful bowhunting content.