Realtree, one of the world's most recognized outdoor lifestyle and camouflage brands, and Aflac, the leading provider of supplemental health insurance in the U.S.1, today announced a partnership aimed at raising awareness around the importance of financial protection for outdoor enthusiasts across the country.
Headquartered in Columbus, Georgia, both companies were built on a shared belief that taking care of people is more than a business objective. It is a purpose they live each day. Realtree has inspired generations of hunters and outdoor enthusiasts through its passion for family, friends and the outdoors, while Aflac has helped individuals and families navigate an accident or illness by providing cash benefits that help with expenses health insurance does not cover.
What started as a trusted relationship between two Columbus neighbors — with Realtree choosing Aflac to help protect its employees and their families since 1990 — has evolved into a partnership focused on extending access to Aflac's supplemental health insurance across the outdoor community.
Risk Is Real
Time spent outdoors is one of life's greatest rewards. It is also where accidents can happen to experienced and prepared people. Tree stand falls are widely recognized as a significant source of hunting-related injuries. Recently, a member of the extended Realtree family suffered a serious accident that left him with two broken legs just months before his wedding.
Stories like this are a reminder that preparation goes beyond gear and safety precautions. Having the right financial protection in place can help outdoor enthusiasts and their families navigate the challenges from an accident or illness.
Giving Back to What Matters
Both companies are committed to supporting causes important to their industries. Realtree supports conservation organizations protecting natural resources and wild places that make the outdoor lifestyle possible. For more than 30 years, Aflac has supported the Aflac Cancer and Blood Disorders Center at Children's Healthcare of Atlanta, contributing nearly $200 million to research and care for children with cancer and blood disorders.
As fall hunting season approaches, expect to see Aflac and Realtree at outdoor industry trade events, educating hunters about the need to better prepare for the financial impacts of accidents and illnesses that may occur while in the field and during the off-season, while showing them how and where they can access supplemental insurance.
Learn how Aflac and Realtree are working together to help people protect what matters most. Visit Realtree.com/Aflac for more information.
About Realtree: Founded in 1986 in Columbus, Georgia, Realtree is one of the world's most recognized outdoor lifestyle and camouflage brands, serving the outdoor community through authentic storytelling, innovative products, and a deep commitment to conservation and the traditions that connect generations in the field.
ABOUT AFLAC INCORPORATED: Aflac Incorporated (NYSE: AFL), a Fortune 500 company, has helped provide financial protection and peace of mind for more than seven decades to millions of policyholders and customers through its subsidiaries in the U.S. and Japan. In the U.S., Aflac is the No. 1 provider of supplemental health insurance products.1 In Japan, Aflac Life Insurance Japan is the leading provider of cancer and medical insurance in terms of policies in force.2 The company takes pride in being there for its policyholders when they need us most, as well as being included in the World's Most Ethical Companies by Ethisphere for 20 consecutive years (2026) and Fortune's World's Most Admired Companies for 25 years (2026). In addition, the company became a signatory of the Principles for Responsible Investment (PRI) in 2021. To find out how to get help with expenses health insurance doesn't cover, get to know us at aflac.com or aflac.com/español. Investors may learn more about Aflac Incorporated and its commitment to corporate social responsibility and sustainability at investors.aflac.com under "Sustainability."
1 LIMRA 2025 U.S. Supplemental Health Insurance Total Market Report
2 As of March 31, 2025, Aflac estimates based on company data