Christensen Arms, a leader in precision-built carbon fiber firearms, today announced the appointment of Daniel Vernon as Director of Marketing, effective immediately.

Vernon joins Christensen Arms after years of leading creative strategy and brand development through his own agency, Yomping Royal, where he worked with premium outdoor, hunting, and lifestyle brands to refine their identity, elevate product storytelling, and execute integrated multi-platform campaigns. His experience delivering high-impact creative and measurable marketing results positions him to play a pivotal role in Christensen Arms' next chapter of growth.

"Daniel brings a modern creative vision paired with a deep understanding of the hunting, shooting, and outdoor industries," said Shane Meisel, President of Christensen Arms. "His ability to shape compelling narratives, build engaged communities, and drive meaningful brand momentum will be invaluable as we sharpen our focus on product excellence and customer experience."

In his new role, Vernon will lead brand strategy, creative development, digital marketing, media planning, content initiatives, and community engagement across all Christensen Arms product categories—including the top-selling Ridgeline FFT, MPR platforms, and forthcoming next-generation rifle lines.

"I've admired Christensen Arms for years—not just for their innovation in carbon fiber technology, but for the passion behind the products," said Daniel Vernon. "This brand has an incredible story to tell, and I'm excited to help bring that story to life with clarity, authenticity, and energy."

The appointment comes as Christensen Arms continues to invest in operational excellence, customer relationships, and a renewed commitment to quality. Vernon will work closely with the sales, engineering, customer service, and executive teams to ensure consistent messaging, impactful creative direction, and strong alignment with the company's long-term strategic goals.

For more information on Christensen Arms, visit www.christensenarms.com.

About Christensen Arms: Christensen Arms, based in Gunnison, Utah, is a premier manufacturer of precision firearms and custom carbon-fiber barrels. Rooted in innovation and craftsmanship, the company equips hunters, shooters, and tactical enthusiasts with world-class tools—all proudly Made in the USA. Discover more at www.christensenarms.com.