The Shooting Wire

Friday, January 9, 2026  ■  Industry Update

Dasan USA Announces New Alpha Foxtrot Rep Group Partnership

 

Dasan USA, a leader in innovative and high-quality firearms and components, is pleased to announce the addition of Wild West Marketing as their newest sales representation group for its Alpha Foxtrot line of pistols.

Wild West Marketing will oversee representation in the western region of the U.S. for Alpha Foxtrot. Wild West Marketing brings extensive experience in shooting sports distribution and is recognized for their support of manufacturer's sales, marketing and promotional efforts.

 

"Supporting our western retail partners is very important as we launch a number of new products in 2026," said Chris Cole, Vice President of Sales and Marketing at Dasan USA. "Our western expansion reflects Dasan USA's ongoing commitment to delivering top-tier service, dealer support, and market presence as the Alpha Foxtrot line continues to gain national momentum."

About Dasan USA

Founded in 2012 as the U.S. subsidiary of Dasan Machineries of South Korea, Dasan USA operates out of a state-of-the-art, 80,000 sq. ft. facility in Duluth, Georgia. Serving as a premier OEM manufacturer for the firearms industry, Dasan USA upholds the same advanced engineering and manufacturing standards as its three ISO-certified factories in South Korea (ISO 9001, ISO 14001, TS16949). The company is dedicated to precision, innovation, and excellence in every product line — including the Alpha Foxtrot 1911 series.