Gearfire, a proven leader in shooting sports retail technology, will attend the Archery Trade Association (ATA) Show in Indianapolis, January 7-8, 2026, to showcase technology solutions designed to remove the long-standing obstacles preventing archery retailers from competing effectively in today's digital retail environment.
For years, archery retailers have struggled to modernize due to limitations in software functionality and data refinement. Forward-thinking archery retailers have long been seeking reliable, purpose-built solutions for these challenges. In response to this growing demand, Gearfire has expanded capabilities designed to close these technological gaps.
Chad Seaverns, Gearfire's Chief Operating Officer, noted that the archery retail sector has often been overlooked by mainstream technology providers, recognizing this oversight as both a responsibility to his existing shooting sports clients and an opportunity to help an underserved segment of the broader outdoor sports community.
Seaverns explained, "From time to time, some of our shooting sports retailers had asked us to expand our service and support into the archery segment. As we looked at the request more closely, it became clear that archery-only retailers have largely been left without technology built for their needs and too often have been forced to rely on generic, one-size-fits-some systems that largely come up short."
He continued, "Archery retailers deserve the same level of dedicated functionality and support that our firearm retailers already enjoy. We believe they require technology tools designed for the way they truly operate, and I'm proud to say that we have now made that a reality."
Gearfire ATA 26 Show Overview and Highlights:
Gearfire will be exhibiting at the 2026 ATA Show in Indianapolis, IN from January 7–8. Attendees are invited to stop by Booth #856 for live demonstrations and Q&A about how Gearfire's solutions can support their archery business. Additional information may also be found at gogearfire.com.
Gearfire ATA 26 Show Key Highlights:
- Turn-key and Scalable eCommerce: Whether launching an ecommerce site for the first time or upgrading existing online operations, Gearfire eCommerce pricing and functional flexibility are designed for archery retailers at every stage of growth.
- The Gearfire Difference: Master Product Catalog: An expertly curated library of thousands of archery products with consumer-friendly descriptions and professional imagery, allowing retailers to instantly match the selection and presentation of big-box websites.
- Distributor Integration: Connecting to some of the archery industry's largest and most trusted distributors, retailers can effortlessly stream wholesaler inventory to their site as their own, paying only for what they sell; instantly expanding product selection without any inventory overhead.
About Gearfire
Gearfire is a leading provider of ecommerce, retail management, payments, and point-of-sale solutions for thousands of outdoor sports retailers across the United States. Leveraging deep industry experience and close relationships with retailers, distributors, and technology partners, Gearfire builds purpose-driven technology that helps independent businesses grow online and in-store while serving the communities they love.