Old Saybrook, CT — Traditions® Performance Firearms is proud to announce Steve Kirkpatrick of The WL Carter Company as the recipient of the 2025 Sales Representative of the Year Award. The honor was presented during pre-SHOT Show activities in Las Vegas, Nevada, recognizing outstanding performance, dedication, and partnership.

Steve Kirkpatrick has been a valued member of The WL Carter Company since 2006, bringing nearly two decades of experience, industry knowledge, and customer focus to the Traditions® brand. His commitment to supporting his customers and representing Traditions products has played a key role in continued growth and success across his territory.

The WL Carter Company, founded in 1933, is one of the industry's most respected manufacturers' representative groups. Its long-standing reputation for professionalism and service aligns closely with Traditions' values and commitment to excellence.

"Steve's dedication to our brand and his relationships within the industry truly set him apart," said Tom Hall, President & CEO of Traditions® Performance Firearms. "We are grateful for his continued efforts and proud to recognize him with this award."

Traditions® Performance Firearms congratulates Steve Kirkpatrick on this well-deserved recognition.

For more information on Traditions® Performance Firearms and its product lineup, visit www.traditionsfirearms.com

About Traditions® Performance Firearms: Known for their accurate, innovative, and dependable firearms, Traditions® has a reputation of providing quality firearms for over 40 years. A leader in the industry, Traditions® offers black powder rifles and pistols, cartridge rifles and revolvers, blank pistols, Build-It-Yourself rifle and pistol kits, and cannons as well as a full line of accessories and optics. Traditions® has long been the experts when it comes to muzzleloading and has continued to expand their line up to include a wide range of products. As hunters and shooters themselves, the Traditions® team remains focused on creating quality, innovative products that make time in the field enjoyable and strive to meet the needs of their customers.