Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, is proud to announce Jason Khalipa as its newest Brand Ambassador.

Known for his relentless work ethic and commitment to building strong, resilient communities, Khalipa is a globally recognized fitness leader, entrepreneur, author, former CrossFit Games Champion, and Tactical Games athlete who has spent more than two decades shaping the landscape of functional fitness. Born in San Jose, California, he went on to compete at the Games eight times, earning multiple podium finishes and five regional titles. His athletic career showcased a blend of power, grit, and consistency that helped define the early era of competitive CrossFit.

Beyond competition, Khalipa has significantly impacted the fitness industry as an entrepreneur, coach, and advocate for functional fitness. He founded NCFIT, a fitness brand dedicated to coaching, programming, and fostering community, and has continually evolved his training philosophy to emphasize longevity, discipline, and balance. In addition to NCFIT, he is also the founder of TRAIN HARD by Jason Khalipa. This platform offers daily training for men focused on structured strength and conditioning, personal discipline, and a community-driven approach to self-improvement. In recent years he earned his Brazilian Jiu-Jitsu black belt, marking a decade-long commitment to martial arts and is presently enrolled in a program to become a Reserve Deputy Sheriff in California.

Khalipa has also become a committed competitor in The Tactical Games, an emerging sport that blends functional fitness with marksmanship. After months of preparation, he competed in his first Tactical Games event, documenting the process and emphasizing how humbling and skill-intensive the sport can be and discussing the challenge of performing with a firearm proficiently under stress.

"Joining Smith & Wesson as an ambassador means standing with a company whose legacy runs deep. Their history is unmatched, but it's their willingness to innovate and respond to their consumers that sets them apart today. Their product lineup reflects that balance – versatile, reliable and built for various real-world needs. It's an honor to partner with a brand that continues to evolve without ever losing its roots," said Khalipa.

Smith & Wesson is proud to welcome Jason Khalipa to the Team.

For more on Jason's story, visit: Smith & Wesson YouTube: The Tactical Athlete Mindset

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