Gearfire is excited to announce the official bi-directional integration between AXIS Point of Sale and AIQ, the leading CRM, loyalty, and marketing automation platform built specifically for firearms retailers.

If you run a firearms retail store, shooting range, or are multi-location outdoor retailers, you already know AXIS is the backbone of your operations — capturing every sale, customer profile, purchase behavior, inventory movement, and store visit in real time.

Now, that powerful operational data flows directly into AIQ, transforming it into targeted SMS campaigns, automated marketing workflows, and a fully customizable loyalty program that rewards real customer behavior — all without manual exports, guesswork, or disconnected tools.

What the AXIS + AIQ Integration Delivers

• Real-time customer data sync — Profiles, transaction history, purchase categories, membership status, and store location data flow seamlessly from AXIS into AIQ.
• Bi-directional loyalty — Points earned in AIQ can be redeemed directly at the register in AXIS. Customer updates sync back automatically.
• Behavior-driven SMS & email marketing — Send hyper-relevant campaigns based on actual purchases (e.g., ammo restock alerts for frequent shooters, training class offers for firearm buyers, win-back offers for lapsed customers).
• Advanced segmentation & personas — Automatically group customers by purchase frequency, lifetime value, product preferences, and more.
• Inventory-aware promotions — Promote only in-stock items, new arrivals, or high-velocity products using live AXIS inventory data.
• Flexible loyalty programs — Points-based rewards, tiered memberships, bonus point campaigns, and engagement incentives — all powered by real AXIS sales data.

Real Results for Your Store

• More repeat visits and higher customer lifetime value
• Personalized outreach that actually performs (no more generic blasts)
• Stronger customer relationships and easier re-engagement
• One unified system: AXIS handles operations while AIQ turns your data into revenue

Ready to Activate?

If you're already using AXIS and want to unlock AIQ's marketing and loyalty power:

• Contact your Gearfire AXIS Support team (800-547-7120) to enable the integration.
• AIQ will handle onboarding, credentials, and launch of your first campaigns and loyalty program.

Existing AIQ customers using AXIS: Reach out to your AIQ success manager — the connection is ready to go live.

Learn more: • Gearfire Partners Page • Full Integration Overview

This integration is live now and available to all AXIS dealers.

Every sale in your store just got more valuable.

Welcome to smarter retail.