Benelli, a brand defined by relentless innovation and uncompromising performance, has been awarded the 2025 Gold Choice Award by the readers of Shooting Sports Retailer, a recognition driven by the voices of independent retailers across the shooting sports industry.

For more than four decades, Shooting Sports Retailer has stood as The Voice of the Independent Retailer, delivering insight, perspective, and trusted industry coverage since its launch in the early 1980s. Its annual Choice Awards reflect the collective judgment of dealers who live the business every day, those who know what performs on the shelf, in the field, and in the hands of their customers.

The 2025 awards were determined through a comprehensive online voting process, supported by extensive promotion across SSR's digital platforms, newsletters, and social channels. The result is a true measure of brand trust, something earned, not claimed.

"This recognition carries weight because it comes directly from the retailer," said Bret Maffett, Benelli Product Manager. "These are the professionals who understand durability, reliability, and what customers demand when it matters most. To be chosen by them is to know that our commitment to performance is not only seen but relied upon."

From its Italian roots to its leadership in inertia-driven technology, Benelli has built its reputation on a singular principle: performance must be proven. Every firearm is engineered with purpose, designed to endure the harshest conditions, and built for those who expect absolute confidence in every shot.

The Gold Choice Award reinforces Benelli's position as a trusted name among retailers and shooters alike, where innovation meets real-world dependability.

For more information on Benelli USA's full line of premium shotguns and centerfire hunting rifles, visit BenelliUSA.com.

About Benelli: Benelli, headquartered in Accokeek, Maryland, offers the largest selection of semi-automatic shotguns in the world, as well as a variety of rifles. Since the company's inception, Benelli has led the world in innovative firearm technology, including the ground-breaking Benelli Inertia Driven system, Advanced Impact barrel technology, effective recoil-reduction systems, and the BE.S.T. anti-corrosion coatings. Because of this commitment to innovation, Benelli is recognized as the world's leading manufacturer of premium firearms for competitive shooters, hunters, and defense professionals.