Beretta USA is proud to announce its sponsorship of NASCAR driver Jeb Burton for the upcoming Sports Illustrated Resorts 250 on Saturday, May 30, at Nashville Superspeedway. As part of the partnership, Beretta will receive prominent primary hood branding placement on Burton's race car during one of the NASCAR Xfinity Series' marquee race weekends in Tennessee.

The sponsorship carries added significance as Beretta continues its strong commitment to American manufacturing through its production facility in Gallatin, located just outside Nashville, celebrating its 10-year anniversary this year. The partnership connects two performance-driven brands rooted in precision, reliability, and excellence under pressure.

Beretta's Gallatin facility serves as the company's primary U.S. manufacturing hub, producing firearms trusted by hunters, competitors, law enforcement professionals, and enthusiasts across the country. The Nashville race weekend provides an opportunity to celebrate Beretta's investment in Tennessee while connecting with passionate motorsports and outdoor audiences alike.

"Partnering with Jeb Burton at Nashville Superspeedway is an exciting and natural fit for Beretta," said Trang Dam, Director of Marketing for Beretta USA. "There's a strong connection between racing and the outdoor community; both are built around passion, performance, and tradition. Having our U.S. manufacturing operations right outside of Nashville makes this race weekend even more special for our team. Our employees are excited to see the Beretta logo on the car and have the opportunity to meet Jeb during the weekend festivities."

Fans can catch the Sports Illustrated Resorts 250 on Saturday, May 30, as Burton takes to the track under the lights in Nashville. Jeb Burton is an official brand ambassador for Beretta USA as a representative for the brand alongside his father, Ward Burton, primarily highlighting their shared passion for hunting, conservation, and the outdoors thorough Crossroads with the Burtons.

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About Beretta

Established in 1526, Beretta is the world's longest-standing industrial dynasty, with a legacy spanning 16 generations of continuous family ownership. For 500 years, firearms bearing the Beretta name have been trusted and used around the world. Beretta USA Corp. was established in 1977 and quickly became the provider of the most widely deployed sidearm in the U.S. Armed Forces. Today, Beretta USA is part of Beretta Holding Group, which includes over 50 global subsidiaries and 20 renowned brands. Beretta manufactures, distributes, and markets a complete range of firearms, accessories, and apparel. The company also owns and operates six Beretta Gallery retail stores worldwide.

For more information, visit www.Beretta.com.