Colt's Manufacturing Company LLC today announced the appointment of Kristin Marlow as Head of Marketing, bringing more than 25 years of marketing leadership and brand strategy experience across firearms, consumer, and hospitality sectors.

"Kristin brings a rare combination of strategic clarity and executional rigor," said Jillair Kubish, CEO of Colt. "She has consistently demonstrated the ability to build brands that resonate deeply with customers and translate strategy into meaningful growth. We're excited to have her lead our marketing efforts as we sharpen our focus on the brand and cross-channel experience."

Kristin joins Colt following a period of advising manufacturers in the firearms industry and serving as Fractional Chief Marketing Officer at CCW Safe. She is recognized for her work as the Chief Marketing Officer at Staccato during a pivotal time at the company, having launched the company's rebrand from STI and shaping its direct-to-customer digital and marketing strategy.

"I'm thrilled to join Colt at such an exciting time in its evolution," said Kristin Marlow. "Colt is an iconic brand with an unmatched legacy, and I look forward to helping mold its next chapter by building a modern marketing engine grounded in brand narrative, customer experience, and long-term brand equity."

Tom Taylor, Chief Business Development Officer – North America for Colt CZ Group added: "Kristin brings a valuable blend of brand leadership and global agency experience. Her ability to execute strategically will be instrumental as Colt focuses on strengthening customer connection to drive growth."

Kristin holds a degree from Mount Holyoke College and an MBA from Harvard University. She participated in Homeland Security Investigations' inaugural Citizens Academy in San Francisco, and is an active member of the Daughters of the American Revolution.