Silent Steel USA, a veteran-owned American manufacturer of premium suppressors, today announced the selection of Route 1A Advertising as its Advertising and Branding Agency of Record and Walk 2 West as its Social Media Marketing Agency of Record. The two partnerships position Silent Steel USA to accelerate brand awareness and audience engagement as the company continues to expand its presence in the U.S. market.
Route 1A Advertising, an independent full-service creative agency based in Erie, Pennsylvania, will lead brand strategy, creative development, and integrated advertising efforts for Silent Steel USA. Walk 2 West will manage the brand's social media presence across platforms, driving community engagement and amplifying the Silent Steel USA story to new audiences.
"We're building something that doesn't exist anywhere else in this category, and we needed partners who understand that," said Kimberly Jensen, VP of Sales and Marketing for Silent Steel USA. "Route 1A brings the strategic discipline and creative depth to put that message in front of the right people. Walk 2 West brings the digital savvy to extend it. We're extremely confident in both teams."
"Silent Steel USA is a brand built on real conviction," said Jamie Potosnak, Owner and President of Route 1A Advertising. "That's exactly the kind of work we want to do. There's a genuine story here, and we're proud to help tell it."
"The Silent Steel USA brand has tremendous momentum and a dedicated audience," said Brittany Jill, CEO of Walk 2 West. "We're excited to build on that foundation and connect the brand with communities that share its values."
About Silent Steel USA
Silent Steel USA was built on one standard. The same one validated by military professionals who couldn't afford a second choice. As the independent U.S. extension of Silent Steel Finland, the company brings proven Finnish precision engineering into American manufacturing without compromise. No civilian tier. No downgraded product. What operators run is what you own. Veteran owned. USA Made.
About Route 1A Advertising
Route 1A Advertising is an independent, full-service creative agency based in Erie, Pennsylvania. Since 2002, the agency has specialized in brand development, packaging, video production, and integrated campaigns for national and international clients. Known for its hands-on approach, in-house production capabilities, and industry expertise, Route 1A delivers strategic creative solutions that move brands forward.
About Walk 2 West Marketing
Walk 2 West Marketing focuses on creating innovative, tailored strategies for clients to enhance their social media presence. The team values collaboration, viewing each project as a chance to learn and innovate in the digital landscape. Their commitment includes boosting engagement, expanding reach, and crafting compelling narratives to help brands excel on social media.