ATF leadership. ATF Chief Counsel. The FBI. Industry experts. All in one room with Federal Firearms Licensees - engaging directly with the dealers, manufacturers, and importers they serve.

Announcing The Briefing: FFL Compliance Summit, a three-day event taking place September 23–25 at the W Dallas.

What The Briefing Is — and Why Nothing Else Comes Close

The Briefing is not a trade show. No exhibition floor. No product demos talking over the speakers. No panels crammed between vendor booths fighting for your attention.

It is something the industry has never needed more: a focused compliance summit, built exclusively for Federal Firearms Licensees and the professionals who serve them—arriving at the exact moment the ground beneath every FFL is shifting faster than it has in a decade.

Consider what's already in motion. ATF's 34-rule regulatory overhaul. A revised Form 4473. New adverse action frameworks. Updated eForms and NFA transfer requirements. New enforcement priorities. Any one of these could reshape how you operate. Together, they rewrite the rulebook.

The Briefing confronts all of it—directly from the source, with no filter, no sales pitch, and no distractions.

This is where you find out what changed, what it means, and what to do about it. Before it costs you.

Confirmed Speakers

The speaker roster is headlined by government officials speaking directly to the FFL community:

• Rob Cekada, Director, ATF
• Robert Leider, Chief Counsel, ATF
• Edward Stely, Chief, National Tracing Center Division, ATF
• Eric Moore, ATF/FFL Liaison, NICS Section, FBI
• Michael Fronczak, Director of Compliance, FFLGuard

Additional speakers covering FFL legal defense, A&D compliance technology, and 4473 best practices are also confirmed. The full speaker list is available at fflbriefing.com/agenda.

Three Days. One Room. Direct Access to the People Writing the Rules.

The summit kicks off Wednesday, September 23 as attendees arrive for registration and a welcome reception—the first chance to connect with peers and set the tone for what's ahead.

Thursday is the main event, and it doesn't let up. The day opens with a keynote from the ATF Director, then dives straight into the issues shaping the industry right now: new regulations, the revised Form 4473, NFA on eForms and SOTs, and ATF's adverse action policy. The day closes with a private dinner reception—conversations that keep going long after the sessions end.

Friday brings the summit home with another keynote, focused breakout sessions, and a hosted lunch to send attendees off with the connections and answers they came for.

And throughout it all: every general session includes structured Q&A. This is your direct line to government speakers—the rare opportunity to put your operation's most pressing questions straight to the people who matter.

Sponsorship Opportunities

Only a select number of brands will share the stage at this year's event—and the window is closing fast. Sponsorship is offered across three tiers—Title Sponsor, Supporting Sponsor, and Community Sponsor—each with a strictly limited number of positions, several of which are already claimed.

Securing a tier means more than visibility: your brand commands branded presence throughout the venue, direct recognition from the stage, and placement across every event-area screen and digital channel. These are the spots everyone sees—and once they're gone, they're gone for the year.

Confirmed Sponsors

The Briefing is proud to be sponsored by FastBound, FFLGuard, Gearfire, Silencer Shop, MasterFFL, 4473 Cloud, Coast2Coast Payments, Slingit, 20North, and Celerant.

Spots are filled on a first-come basis. Reserve your place before the tier you want is closed: fflbriefing.com/sponsor.

Attendance & Pricing

Attendance is limited to Federal Firearms Licensees and select professionals who serve the FFL community, with a cap of two attendees per FFL to keep the room focused.

Tickets are $499 per person—or $399 with the early-bird discount, available for a limited time.

Reserve a seat at fflbriefing.com.