The Shooting Wire

Friday, July 17, 2026  ■  Industry Update

Firearm Dealers Increase Sales with New Orchid POS and Gun Made Integration

Hartford, CT — Orchid, the firearms industry's leading provider of FFL technology, compliance, and 2A payments, today announced an integration between its Orchid POS platform and Gun Made (https://www.gunmade.com). The integration automatically syndicates live inventory from Orchid POS dealers into Gun Made's search results where shoppers compare prices and availability across more than 4,000 dealers and over 500 million products, driving new traffic, leads, and sales directly to dealer storefronts.

With the integration live, a dealer's in-stock firearms, ammunition, and accessories appear automatically in Gun Made search results as inventory moves through Orchid POS, with no manual uploads or separate listings to maintain. When a buyer finds a product, Gun Made sends the shopper to the dealer's Orchid eCommerce website to complete the purchase or visit the local store in person. Gun Made charges no commissions and does not insert itself into fulfillment, so Orchid dealers keep the full value of every sale while retaining the customer relationship.

The integration is designed to grow dealer revenue without adding overhead. Gun Made's local-first search increases brick-and-mortar firearm inventory exposure in their own markets. The feed adds to the existing Orchid POS and eCommerce suite, with yet another top of funnel marketing channel alongside existing integrations from Guns.com, GunBroker.com and GunStore.com.

Availability

The Orchid POS and Orchid eCommerce Gun Made integration is available now. Firearm dealers can learn more about the integration at https://orchidadvisors.com/gun-store-pos-software/ and about Gun Made's dealer network at https://www.gunmade.com/solutions/dealers/.

About Gun Made

Gun Made (www.gunmade.com) is a 2A Industry Search engine built to support local gun stores. More than 1.5 million people use it each year to find guns, ammo, and gear and see who has them in stock, from local shops to big box stores to online retailers, all in one search. The site lists 4,200+ dealers along with major retailers like Bass Pro, Cabela's, Sportsman's Warehouse, and Academy.

Gun Made also partners with nearly 20 manufacturers to show real-time inventory and dealer availability, including IWI, Taurus, KRISS, Rossi, Rock River Arms, POF-USA, Heritage Manufacturing, Hi-Point Firearms, Bond Arms, Charter Arms, Bersa, TriStar, North American Arms, Inland Manufacturing, Taran Tactical, Atlas Gunworks, and Blackout Defense.

Listing is free, with no commissions and no fees, ever. Dealers show up in the same search results as the big box stores and on the manufacturer websites their customers already visit. Every shopper goes straight to the dealer, who keeps the full sale and the customer.

About Orchid: For nearly 15 years, Orchid has been the firearms industry's leading provider of FFL technology, compliance, and education solutions, serving more than 11,000 FFL users. Trusted by the largest names in shooting sports, Orchid powers the systems through which nearly 25 million firearm transactions are processed each year, with more than 60% of all U.S.-manufactured firearms flowing through its flagship Orchid eBound™ platform. The company is the only provider offering a fully integrated suite of FFL Bound Book, electronic 4473, native 4473 electronic storage, POS, eCommerce, 2A-friendly payment processing, and in-house compliance services — backed by a 100% Attorney Compliance Guarantee (terms apply). Together with its legal affiliate, FFL Law, Orchid delivers the industry's most complete ecosystem of software, payments, and regulatory expertise, helping clients run efficient, profitable, and ATF-compliant operations.