SPARTA, IL – Zanders, a premier national distributor based in Sparta, Illinois, is pleased to announce the addition of RUKO Knives to its cutlery product lineup.

Since 1956 RUKO Knifes has been known for combining premium materials, precision craftsmanship, and modern designs. RUKO takes great pride in providing high quality pocket knives at economical price points for everyday users, and delivering dependable cutting tools built for hunters, outdoorsmen, everyday carry enthusiasts, and tactical users alike. From rugged fixed blades to versatile folding knives, the RUKO lineup offers exceptional performance and reliability for customers who demand quality in the field and beyond.

"We are thrilled to partner with one of the nation's premier distributors serving the sporting goods industry. Zanders has longstanding trusted relationships, and provides excellent service," commented Ryan Nicholas, Principal at RUKO Knifes. "We are aligned on these values and service points, and we look forward to working together to serve our mutual customers needs."

The addition of RUKO Knives further enhances Zanders' growing portfolio of premium outdoor brands, giving dealers access to high-quality cutlery backed by the inventory, service, and reliability they've come to expect from one of the industry's leading distributors.

"At Zanders, we're always looking to bring our dealers brands that offer outstanding quality and value," said Dan Siegler, President and COO Zanders. "RUKO Knives delivers innovative designs and dependable performance that today's consumers are looking for. We're excited to make this growing brand available to our nationwide dealer network."

Dealers can now order the complete selection of RUKO Knives through Zanders' website or by contacting their Zanders sales representative. With industry-leading inventory levels, fast shipping, and exceptional customer service, Zanders continues to provide retailers with the products and support they need to succeed.

About Zanders: Zanders Sporting Goods is a proudly all-women-owned company based in Sparta, IL, with over 50 years of experience supporting U.S. firearms dealers. Our extensive inventory of more than 40,000 products, housed in our state-of-the-art warehouse facility, includes firearms, archery equipment, accessories, and camping gear. At Zanders, we are committed to serving our dealers, whether you operate a retail storefront, a home-based business, or an e-commerce platform. Supporting our dealers' growth and success remains our top priority.

"At Zanders, our customers have always been our top priority, and we are dedicated to exceeding their expectations every day," says CEO Stefanie Zanders. "Whether they're long-time partners or new to our family, customers can count on our expanding inventory of outdoor products and accessories, along with our unwavering commitment to their satisfaction."

Dealers interested in setting up a new account with Zanders please visit: Zanders new dealer signup

For more information about Zanders and their many dealer programs, call (800) 851-4373 or visit www.gzanders.com