Federal Ammunition today announced it will be the official ammunition of the Minnesota Wild for the 2026-27 season. This agreement with the hometown NHL franchise is historic as it is the first partnership with a major league professional sports team in Federal's 104-year history. Hockey fans in the Upper Midwest, whether on the radio, on social media, or streaming, will see and hear messaging from Federal on recreational hunting and shooting aligning with the Wild's passionate fan base.
In addition to media placements, Federal will partner with the Minnesota Wild on a popular fan promotion, distributing co-branded blaze orange baseball caps at a designated home game, to be announced later. Featuring both the Wild and Federal logos, the caps can be worn during deer, pheasant and grouse hunts for seasons to come. In addition, Federal and the Wild will launch a sweepstakes offering fans the chance to win a hunt with a current Minnesota Wild player. Additional details will be announced on Federal's and the Wild's social media channels.
"Federal Ammunition is proud to partner with the hometown team in our state of Minnesota, affectionately known as the 'State of Hockey'," said Federal's V.P. of Marketing Jason Nash. "The Wild has an exciting brand of hockey, and with a roster of both current and rising stars, Federal looks forward to being part of their family of sponsors throughout the regular season and into their chase for a Stanley Cup."
"Wild fans are passionate not only about hockey, but they also love the outdoors and are hunting and recreational shooting enthusiasts," said Minnesota Wild Sr. Executive of Corporate Partnerships Rob Bovee. "This partnership with Federal Ammunition is mutually beneficial. We have some of the most engaged and enthusiastic fans in the NHL, and we are very excited to have a hometown brand and a leader in its category, supporting hockey in Minnesota and our drive to win a Stanley Cup."
Federal Ammunition products are available at dealers nationwide and online. For more information on all Federal products and to sign up for notifications about new product availability, rebate promotions, and other brand news via email, visit www.federalpremium.com.
The Minnesota Wild competes in the National Hockey League as a member of the Central Division in the Western Conference. The team plays its home games at Grand Casino Arena in downtown Saint Paul and is owned by Craig Leipold. Learn more at: www.wild.com.
About Federal Ammunition
Federal, headquartered in Anoka, MN, is an ammunition brand of The Kinetic Group, owned by CSG, a globally diversified industrial group based in Prague, Czech Republic. Since 1922, Federal has been a leader in ammunition innovation, delivering high-quality sporting and hunting products to shooters worldwide. With a commitment to conservation and the outdoor community, Federal continues to manufacture industry-leading ammunition that enhances the shooting experience while supporting outdoor traditions.