Derya Arms (South Derya Corporation) today announced a major new benefit for its long-standing Authorized Dealer Program. Beginning January 1, 2027, drop-ship fulfillment of Derya firearms and accessories through the company's national distributors will be available exclusively to Derya Authorized Dealers.
Derya products remain available to every licensed dealer nationwide through the company's four distributor partners: Sports South, Lipsey's, RSR Group, and Bill Hicks & Co., Ltd. Derya is a distributor-driven brand, and the Authorized Dealer network already covers more than 1,400 retail locations nationwide, putting a Derya Authorized Dealer within 100 miles of nearly every consumer in the United States. Stocking and warehouse orders through distribution are not affected by the program; the change applies to drop shipping only.
Drop shipping now carries a significant share of how firearms move from distributors to retail customers, and it is where a brand's presentation, pricing integrity, and customer experience are most exposed. The Authorized Dealer Program directs those orders through dealers who maintain a physical retail storefront and keep Derya product on the shelf — the dealers customers can walk into, handle a Derya firearm, and buy with confidence. The program protects those stocking dealers, strengthens Derya's Minimum Advertised Price policy, and ensures every drop-shipped Derya arrives through a dealer invested in the brand.
Drop-ship exclusivity joins the benefits Derya Authorized Dealers already receive:
- Exclusive drop-ship — Beginning January 1, 2027, drop-ship orders through Derya's distributors are fulfilled only for Authorized Dealers.
- Dealer Locator listing — Placement on the Derya Dealer Locator, the single most-visited page on www.derya.us.
- Marketing material — Derya-produced marketing and point-of-sale material to support the brand in-store.
- Employee discounts — Purchase discounts on Derya products for dealer staff.
What does a dealer need to do? Keep a physical retail storefront with regular operating hours and at least one Derya product on the shelf. That is the whole requirement. To start, a dealer can buy one Derya product through any of the company's distributor partners and put it on the gun counter; a photo of the product in-store accompanies the application. Dealers can apply now at derya.us/dealer-application.
"Drop shipping is where a brand is either protected or eroded. Moving it to authorized dealers puts those orders in the hands of dealers with a storefront and Derya on the shelf, and it protects the stocking dealers and distributor partners who are building this brand with us. The customer still gets the exact gun they want, from a dealer who stands behind it."
— Dustin Jones, Vice President, Derya Arms
Program timeline:
- Now — Dealer applications open at derya.us/dealer-application.
- Q4 2026 — Derya begins monthly distribution of the Authorized Dealer list to its distributor partners.
- January 1, 2027 — Drop-ship orders are fulfilled exclusively for Derya Authorized Dealers.
The program arrives ahead of an aggressive product roadmap. Derya confirmed a minimum of six new firearms for release by end of year, three of which are planned as high-volume models. "We plan to keep innovating and keep demand climbing," Jones added. "This program makes sure that demand lands with the dealers who represent the brand right."
ABOUT DERYA ARMS: Derya Arms (South Derya Corp.) is a global firearms manufacturer with precision engineering roots and expanding U.S. manufacturing in Jacksonville, Florida. Its portfolio includes the award-winning DY9Z pistol, the American-made MAX 12GA shotgun, the TM22 rimfire series, RAN/RANX lever-action rifles, and EX and DY12 shotguns. Products are trusted by professionals and enthusiasts in over 80 countries. Derya is committed to quality, American manufacturing jobs, and supporting the Second Amendment community. Visit www.derya.us.
Dealer applications: derya.us/dealer-application