GRINNELL, Iowa — Brownells today reaffirmed its long-term commitment to the European market as the company finalizes its future distribution strategy for the region.

Recent changes in European distribution have generated questions about Brownells' future in Europe.

The answer is simple.

Brownells is staying in Europe.

"Let us be clear. Brownells is not leaving Europe," said Pete Brownell, Chairman and CEO of Brownells. "Europe matters to us. The customers matter to us. The dealers matter to us. We have built relationships across Europe for generations. That commitment remains unchanged. We are building the future of Brownells in Europe. We will share more details when they are ready."

Brownells is actively finalizing its European distribution strategy. Additional information regarding products, ordering, dealer support, availability, distribution partnerships will be announced through official Brownells channels and at https://brownellsglobal.eu

For generations, Brownells has built its reputation on expertise, quality products, customer service, trusted industry relationships, support for the shooting sports community.

About Brownells: Founded in 1939, Brownells is a family-founded company headquartered in Grinnell, Iowa. Brownells serves firearms enthusiasts, gunsmiths, hunters, competitive shooters, law enforcement professionals throughout the world.

Brownells is staying in Europe.