Walk the Talk America (WTTA), a nonprofit focused on suicide prevention within the firearm community, today announced a donation of nearly $42,000 from The Kinetic Group (TKG). The funds were raised through an auction held during TKG's annual sales meeting, where TKG selected WTTA as the beneficiary charity.

The contribution will help WTTA expand its education, outreach, and partnership programs that reduce suicide while respecting the rights and values of gun owners. WTTA works alongside clinicians, firearm retailers, instructors, researchers, and manufacturers to bring mental health awareness and secure storage education to the communities that need it most.

"The Kinetic Group and its team are demonstrating what we've been saying for years: the firearm industry isn't the enemy of suicide prevention. It's an essential part of the solution. This generous contribution represents more than financial support. It's a commitment to protecting the people and communities we serve. We're incredibly grateful for their leadership and belief in our mission." said Mike Sodini, Founder, Chairman of the Board and CEO of WTTA. "Funding will support initiatives including mental health education for firearm retailers, free and anonymous mental health screenings, suicide prevention resources, and partnerships connecting firearm owners with culturally competent mental health professionals."

"The Kinetic Group is honored to provide this donation to Walk the Talk America," said Brett Nelson, Vice President of Sales at TKG. "Our team and our customers care deeply about the people in our industry and the families in our communities. Supporting WTTA's work to reduce suicide is something we are proud to be part of."

If you or someone you know is struggling, call or text 988 to reach the 988 Suicide and Crisis Lifeline.

About Walk the Talk America

Walk the Talk America (WTTA) is a nonprofit dedicated to bridging the gap between mental health and responsible firearm ownership through education, cultural competency, suicide prevention initiatives, and collaborative partnerships. WTTA works with clinicians, firearm retailers, instructors, researchers, manufacturers, and community organizations to reduce stigma and improve access to mental health resources.