Santa's Wonderland returns to Bass Pro Shops and Cabela's locations across the U.S. and Canada starting November 7, offering FREE studio-quality photos with Santa, kids' crafts, and holiday giveaways through Christmas Eve. Now in its 18th season, this beloved tradition provides families with complimentary holiday experiences and festive activities.
Bass Pro Shops announced plans for a new 110,000-square-foot destination retail location in Irmo, South Carolina, expected to open in late 2027. The store will mark Bass Pro Shops' fourth destination retail location in South Carolina and is expected to employ over 120 Outfitters to serve the greater Columbia region near Lake Murray.
Steiner Optics announced that Strohman Enterprise in Mechanicsville, Virginia, is now an authorized dealer for the Steiner Overwatch Program. Founded by Joe Strohman, the veteran-owned company serves federal agencies, Department of Defense, and law enforcement. Qualified first responders and military personnel can purchase precision optics including binoculars, riflescopes, and red dots through the program.
Viridian Weapon Technologies announced its optics, laser sights, and firearm accessories are now available at Runnings, a Minnesota-based retailer with approximately 90 stores across 12 states. Products including the RFX11 green dot sight, VENTA riflescopes, and 4LUX 2K DUO integrated foregrip system are arriving at Runnings locations throughout the Upper Midwest.
Steiner Optics announced that Clyde Armory in Athens, Georgia, is now an authorized dealer for the Steiner Overwatch Program, offering special pricing on select Steiner optics products to qualified military, law enforcement, and first responders. Founded in 1991, Clyde Armory operates locations in Athens and Warner Robbins, Georgia.
KDG has expanded its nationwide dealer network throughout 2026, adding retailers including SC Arms in New Jersey, Fin Feather Fur Outfitters in Ohio, Athena Gun Club in Texas, Western Drug & General Store in Arizona, and Shoot Straight in Florida. The company is simultaneously launching new products, including the BOM Series Optic Mount platform, giving customers increased access to KDG firearms accessories locally.
Steiner Optics has partnered with PromoBoxx to provide retailers with professionally developed, brand-approved digital marketing materials. The platform enables dealers to easily share campaigns across email, social media, and websites while maintaining consistent brand messaging and driving customer engagement.
Killough Shooting Sports has launched a new online store at killoughshootingsports.com featuring same-day dispatch from its Brownsville, Texas warehouse and free shipping directly to competitions. The site offers the complete ELEY .22LR range in the United States, from recreational and training grades through to Match and Tenex.
Bass Pro Shops announced plans for a new 100,000-square-foot destination retail location in College Station, Texas, expected to open in 2028. Founded by Johnny Morris, the store will feature immersive outdoor experiences and employ over 125 Outfitters, bringing Bass Pro Shops' Texas locations to 20.
Staccato 2011 opened a dedicated Store-in-Store at SCHEELS Cedar Park on August 29, featuring a full Staccato product lineup including the 2011 HD pistol line, ammunition, and accessories. The location, approximately 30 miles from Staccato's Florence, Texas headquarters, represents the company's commitment to strategic dealer partnerships and enhanced retail experiences.
Nosler, Inc. celebrated the grand opening of its new flagship retail showroom in Redmond, Oregon. President and CEO John Nosler thanked the community for welcoming the company to their area as Nosler continues its nearly 70-year presence in Central Oregon.
Sako and Beretta USA concluded three sessions of their Zeroed-In dealer training program at K&M Shooting Complex in Tennessee, featuring hands-on instruction with Tikka, Sako, and Beretta rifle platforms, Sako Ammunition, and optics from Burris and Steiner to enhance retailer product knowledge.
KDG announced a significant retail expansion with Sportsman's Warehouse, making select Kinect Series products available in 30 locations nationwide and online. The partnership marks a major milestone for the company's patented quick-detach mounting technology, bringing innovative firearm accessories to shooters and outdoor enthusiasts across the country.
Range USA, the nation's largest indoor gun range and firearm retailer, completed a comprehensive redesign across all locations featuring interactive gun displays, expanded optics cases, and streamlined range check-ins. The enhancements showcase deactivated handguns from Smith & Wesson, Ruger, Springfield Armory, Canik, and Taurus, along with new long gun display towers and doubled optics inventory.
Viridian Weapon Technologies launched the Viridian Rewards program, a retail incentive initiative that rewards authorized sales associates with points for qualifying product sales redeemable for free Viridian products and branded merchandise. The program recognizes retail professionals who recommend Viridian's optics, lights, lasers, and firearm accessories.
Bass Pro Shops will celebrate its new 130,000-square-foot Loveland, Colorado location with an Evening for Conservation on July 22, featuring legendary anglers Roland Martin, Jimmy Houston, Edwin Evers, Kevin VanDam, Jim and Eva Shockey, and Nate Zelinsky. The company will donate 15% of sales to local conservation organizations, with festivities including live entertainment, a ribbon-cutting ceremony, and a 12,000-gallon aquarium.
Bass Pro Shops announced plans for a new 148,000-square-foot destination retail location in La Mesa, California, expected to open in 2028. Founded by Johnny Morris, the store will be the sixth Bass Pro Shops location in California and will feature immersive outdoor experiences, conservation initiatives, and employment for over 150 Outfitters.
Kinsey's Inc., a leading outdoor sporting goods distributor, announced the launch of Kinsey's Plus™, a new dealer benefits program offering independent retailers enhanced purchasing advantages, priority services, and exclusive business benefits through annual purchasing thresholds or membership options.
Die Free Co. and RSR Group launched a dealer-exclusive merchandising program running through December 31, 2026. Dealers purchasing qualifying 10-packs of Dos Boot, Kung Fu Grip, and Tiger Claw products receive complimentary branded countertop displays designed to increase accessory sales.
KDG announces continued growth of its nationwide dealer network with new stocking dealers joining across Texas, Georgia, and other states. The company, known for products like Kinect™ quick-detach mounting solutions and SideLok™ optic mounts, is expanding its dealer locator to help customers find local retailers and support independent firearm retailers nationwide.