ScentLok introduces the upgraded BE:1 Revenant Jacket and Bib, featuring thermal-mapped Primaloft Silver insulation, WindBrake technology, and Carbon Alloy scent control for cold-weather hunting. Both garments are priced at $349.99 and available in Mossy Oak Terra Gila and Realtree XT-3 patterns.
Barnett introduces the Hyper Raptor GTX crossbow, launching specialized 20" HyperFlite arrows at 425 FPS with advanced features including the Halo System, Rope Hold Roller Ball technology, and TriggerTech Frictionless Release Technology. The package includes premium optics options, arrows, and accessories for hunters seeking high-performance reliability.
Barnett introduces the Wildcat Ultralight DC crossbow, combining the proven Wildcat series platform with enhanced lightweight design. The crossbow launches bolts at 410 feet per second with 142 ft-lbs of kinetic energy, features a compact 6.75-inch axle-to-axle width, and includes safety systems like Anti-Dry Fire technology and a de-cocking mechanism.
Barnett announces the remodeled XPX Series crossbows, combining heritage with innovation. The lineup includes the XPX 420™ launching bolts at 420 FPS, the XPX 410™ at 410 FPS, and the XPX 400™ at 400 FPS, each featuring advanced engineering for hunters demanding speed, precision, and reliability.
Bryant Ridge's silver coin and bullion collection is closing Sunday on Collector's Elite Auctions as a Premier Event, with all lots starting at one penny. The auction has drawn strong interest from metals collectors and preparedness-minded buyers, with silver prices trending higher due to sustained industrial demand and renewed interest in hard assets.
Springfield Armory's Kuna 9mm has won Ballistic's inaugural Best Gun of the Year award, marking the first time this honor has been given to any firearm. Developed in partnership with HS Produkt, the roller-delayed PDW features a monolithic aluminum upper, cold radial hammer forged barrel, and translucent 30-round magazines, with pricing starting at $1,020.
Shell Tech, the ammunition branch of Shell Shock Technologies, announced the second annual Legends & Heroes Shootout for March 20-21, 2026, in South Florida. The event now includes the Navy SEAL Foundation as a beneficiary alongside K9 Heroes 4 Heroes, with a $50,000 fundraising goal and participation from MLB legends including Adrian Beltre, Albert Pujols, and Max Scherzer.
The Rocky Mountain Elk Foundation awarded nearly $40,000 in grants to USA Clay Target League programs across 28 states, with an additional grant for the USAHSCTL National Championship. RMEF President Kyle Weaver stated the grants support the League's mission of introducing youth to outdoor shooting sports. The League serves over 55,000 participants across nearly 2,000 high schools and colleges nationwide.
Christensen Arms appointed Daniel Vernon as Director of Marketing to lead brand strategy and creative development. Vernon, formerly of Yomping Royal agency, will guide marketing initiatives across Christensen Arms' product lines including the Ridgeline FFT and MPR platforms.
Charter Arms announced a partnership with BCE Marketing for sales representation across Missouri, Iowa, Nebraska, Kansas, North Dakota, and South Dakota. BCE Marketing will handle commercial sales and support for the American-made revolver manufacturer founded in 1964.
Orchid announced its Winter ONEderland Promotion running January 10–February 20, 2026, offering FFLs up to $10,000 in software credits. The company introduced Orchid POS Spark, a cloud-based solution for startup and small retail FFLs at $99 monthly, and will exhibit at Camfour Dealer Show, NSSF SHOT Show, NBS Spring Market, and Sports Inc Outdoor Show.
Primary Arms announced Matt Fleming's appointment as President, effective January 5th, 2026. Fleming brings 24 years of leadership experience in shooting sports and outdoor industry. He will report to Founder and CEO Marshall Lerner and oversee operations across Primary Arms' divisions.
Kovix announced a partnership with Silencer Shop, the nation's largest suppressor distributor. Silencer Shop will distribute Kovix's complete product lineup, including the new Badlands series suppressors debuting at the 2026 SHOT Show.
FastBound announced full availability of NICS Direct, its integrated background check solution now powering daily transactions for FFLs nationwide. The platform eliminates technical barriers by automating server management and certificate renewal while integrating directly with Electronic A&D and 4473 workflows. FastBound's partnership with FFLGuard provides funded legal defense for administrative actions.
The PW Group announced Richard F. Turner III's appointment as President and Chief Executive Officer of Walther Arms, effective January 1, 2026. Turner, who has led Umarex USA since 2021, brings over 28 years of experience in consumer products and outdoor recreation industries.
Janette Palmer has rejoined 1791 Outdoor Lifestyle Group as Vice President of Sales. Palmer brings extensive industry experience from previous roles at Rock Ridge Outdoors, Crimson Trace, HIVIZ Shooting Systems, and Michaels of Oregon. She will lead sales efforts across all channels to meet growing distributor and retailer demand.
Dasan USA has partnered with Wild West Marketing as their sales representation group for the Alpha Foxtrot pistol line in the western U.S. region. The partnership supports Dasan USA's 2026 product launches and reflects the company's commitment to dealer support and market expansion.
MarketTime, a leading B2B commerce platform serving over 400 sales agencies and 11,000 manufacturer brands, is hiring a Business Development Representative to drive expansion into new vertical markets. The role involves market research, lead generation, and collaboration with growth and sales teams.
Hawke Optics unveils the new 2026 Vantage HD Binoculars, combining high-definition optical quality with exceptional value. Available in six configurations ranging from ultra-compact 8x26mm to full-size 8x42mm models, each features phase-corrected BAK-4 prisms, fully multi-coated optics, and Hawke's Lifetime Warranty.
Vortex® unveiled the AMG 1-10x24 FFP riflescope, developed to meet elite military standards from British SAS, Royal Marines, and U.S. SOCOM units. The compact optic features class-leading HD optics, toolless turrets, and dual zero capability, designed for short-barreled carbines with rail space for attachments.
The Rocky Mountain Elk Foundation announced new board leadership with Todd Walker as chair, AshLee Strong as vice chair, and five new members including Mark Baker, John Green, Ike Eastman, Will Primos, and Adam Weatherby. The 16-member board from 11 states leads RMEF's conservation efforts for elk, wildlife habitat, and hunting heritage.
HeadHunters NW completed an executive search resulting in Dr. Todd Adkins' appointment as Executive Director of the Oregon Hunters Association. Dr. Adkins brings 30 years of hunting and conservation experience, including previous roles at Sportsmen's Alliance and the NRA-ILA, and will lead OHA's transformation and growth.
Outdoor Action TV announced the addition of Best on Tour Breakdown, a behind-the-scenes bass fishing podcast hosted by industry veterans Dave and Jordan. The podcast delivers insider perspectives on tournament storylines, tackle trends, and competitive bass fishing industry coverage through both audio and video formats.
The No Lowballers podcast Episode 120 features Tom Taylor from CZ-USA discussing Dan Wesson firearms' legacy and future plans. Hosted by Logan Metesh and Allen Forkner, the episode explores the brand's origins following Daniel Baird Wesson II's departure from Smith & Wesson, including details about the Wesson family archives and a possible return to revolver production.
1791 Outdoor Lifestyle Group announced the HUNT Youth Rimfire Butt Cuff, a handcrafted American steerhide accessory designed for youth .22 rimfire rifles like the Savage Rascal and Keystone Chipmunk. The product features a padded suede cheekpiece, holds eight rimfire shells, and carries a lifetime warranty at $59.99.
Ol'Man Outdoors unveiled its 2026 ladder stand lineup featuring six models including the OT-200 Comfort Lite, OT-202 Final Shot, OT-203 Deadeye, OT-204 Big Daddy, OT-300 Final Shot Extra-Wide, and OT-402 Marksman 2-Person stands. Each model incorporates patented Clamp Down Jaw and Truss systems designed for stability, comfort, and silent operation.
Ol'Man Outdoors launches two new quad pod models: the BaseCamp 7' Quad Pod (OT-702) and Fortress Deluxe 12' Quad Pod (OT-703). Both feature 5'x5' platforms, padded shooting rails, heavy-duty 300D fabric, and Realtree APX camo for hunters seeking stable, spacious elevated hunting platforms.
Millennium Treestands announces the DeadLock Carbon Shooting Stick Tripod, engineered with high-strength carbon fiber construction and a multi-platform Vise Head featuring 3-axis leveling and interchangeable Arca, Picatinny, and Saddle/Vise plates for hunters, shooters, and outdoor photographers.
Langdon Tactical Technology announces the LTT 80X Cheetah in .32 ACP, developed in partnership with Beretta. The pistol features reduced recoil compared to .380 ACP while maintaining defensive capability, with optional upgrades including trigger work and optic cuts. Available now starting at $755 MAP.
Trijicon unveiled the AccuPoint 1-8x24 riflescope, engineered for dangerous-game hunters with a Hunter Holds MOA reticle enabling confident shot placement from close encounters to extended ranges. The scope features battery-free tritium and fiber-optic illumination, premium optical clarity, and military-grade durability tested from -20°F to 140°F.
Mossberg launches the 940 Pro Waterfowl shotgun in Realtree Legacy camo pattern with optic-ready receiver capabilities. The shotgun will be the exclusive waterfowl gun featured by HALO Waterfowl across all channels during the 2025–2026 season, with an MSRP of $1,246.
Taurus Holdings, Inc. launched the TX9, its first duty-grade 9mm striker-fired pistol platform built in the USA. The modular system features the Taurus T.O.R.O.™ optics-ready slide and is offered in Full Size, Compact, and Subcompact configurations with unified controls across all models.
Millennium Treestands launches the Antler Shak Series, featuring the Antler Shak 7 Mag and Antler Shak 30/30 ground blinds with industry-first optical technology. Both models offer 600D brushed shells in Mossy Oak Country Roots, one-way windows, blackout curtains, and three-person capacity for modern hunters seeking superior concealment and visibility.
Scopos LLC launched BabelFish, an open-source NuGet package for .NET developers providing programmatic access to Scopos's REST API and shooting sports data. The tool enables clubs, governing bodies, coaches, and EST manufacturers to integrate match results, scores, and competitor rankings into their systems.
Ol'Man Outdoors launches two new tripod models: the Tracker Portable 10' Tripod (OT-700) for mobile hunters and the Steward Deluxe 15' Tripod (OT-701) for extended positioning. Both feature 360-degree swivel chairs, steel construction, and integrated concealment options including Realtree Edge camo.
Federal Ammunition will launch over 25 new shotshell offerings in 2026, including Rob Roberts Raptor waterfowl loads, All-American competition loads, and Realtree 40th Anniversary Special Edition turkey loads. Products will debut at the 2026 SHOT Show in Las Vegas.
BPI Outdoors/Bergara Rifles introduces the Platinum Stalker, a wood-stocked rifle built on a pepper-colored laminate Monte Carlo stock with stainless Cerakote finish. Featuring caliber offerings from 6.5 Creedmoor to .375 H&H, a TriggerTech Primary trigger, and weighing 6.75 pounds, the rifle starts at $1,899.99.
Federal Ammunition announces over 20 new centerfire rifle ammunition options for 2026, including the new Federal Subsonic line and additions to Terminal Ascent, Berger Elite Hunter, and Fusion Tipped product lines. Products will debut at the 2026 SHOT Show in Las Vegas, January 20–23.
Ol'Man Outdoors introduces the Clamp Down Jaw System and Stabilizer Truss System for ladder stands, enhancing safety and expanding hunting opportunities. These technologies enable secure tree attachment and improved stability across multiple Ol'Man ladder stand models including Big Daddy, Final Shot, and Skyscraper.
Millennium Treestands announces the Dinner Bell 350 Feeder, a 350 lb. capacity wildlife management system featuring a 12-volt motor, programmable timer, solar panel, and heavy-duty varmint cage designed for efficient field management and long-lasting durability.
Weatherby introduced the 25 WBY RPM (Rebated Precision Magnum), a new quarter-bore cartridge designed for lightweight, compact rifles. The cartridge delivers 3,000 feet per second with a 133 gr Berger bullet and will be available in multiple Weatherby Mark V and Model 307 rifle configurations.
Blazer by CCI Ammunition announced new 2026 handgun loads including a Clean-Fire Suppressor line with subsonic velocities, plus new Jacketed Hollow Point and Full Metal Jacket offerings. Products will debut at the 2026 SHOT Show in Las Vegas.
FALCO Holsters launches three new pocket holsters: the A226 leather wallet holster, A913 Kydex pocket holster, and AX93 carbon fiber pocket holster. Each model offers distinct materials and draw methods designed for minimalism and reliable everyday concealed carry performance.
TriStar Arms unveiled the Upland Hunter Thumbhole Stock, a 20-gauge over/under shotgun weighing approximately six pounds. The shotgun features chrome-lined barrels, a ventilated rib with fiber optic front sight, and dual choke capability for versatile hunting scenarios, with an MSRP of $879.00.
Silent Steel USA, based in Livingston County, MI, has launched the 9mm Streamer Series of suppressors designed exclusively for Pistol Caliber Carbines. The new lineup features three variants with proprietary FLOW-IQ™ technology and is priced from $999.00 to $1,499.00.
Speer Ammunition announces new products for 2026, including Lawman TMJ 9mm Luger 135-grain training loads and Speer Impact component bullets in 243-caliber 95-grain and 264-caliber 156-grain. These products will be displayed at SHOT Show 2026, January 20–23 in Las Vegas at Booth No. 11838.
Wolfe Publishing Company released Propellant Profiles, Seventh Edition, a comprehensive reference covering more than 650 modern smokeless powders. The guide provides burn-rate categorization, historical context, and practical performance insights for handloaders, ballistic technicians, gunsmiths, and firearms writers, available through wolfeoutdoorsports.com.
Superior Outfitters, one of Texas's largest shooting sports retailers, seeks to expand beyond East Texas through new store openings and strategic acquisitions of existing firearms businesses. The company invites retailers facing market challenges to discuss potential partnership or acquisition opportunities.
Kinetic Development Group announced Dirty Bird Industries, a family-owned firearms retailer founded by brothers Jay and Dustin Pitcher, as a new authorized dealer. The Bakersfield, California-based company expands KDG's dealer network and coincides with the rollout of KDG's Dealer Locator tool.
Vihtavuori will exhibit at the 2026 SHOT Show in Las Vegas, January 20–23, at booth #11227. The company highlights championship wins by Team Vihtavuori shooters including Bruce Piatt, Doug Koenig, Francis Colon, and Ian Klemm using their precision powders.
Meprolight debuts green reticle options for the MPO Pro-F and MPO Pro-S closed emitter pistol optics at SHOT Show. The new variants offer shooters a choice between red or green reticles, with green reticles appearing sharper for those with astigmatism. Both models feature automatic brightness control, 20,000+ hours of battery operation, and compatibility with RMR or RMSc footprints.
NSSF announced that South Dakota Governor Larry Rhoden will join six fellow governors at the 5th Annual Governors' Forum at SHOT Show 2026 in Las Vegas. The forum, moderated by Shermichael Singleton, will feature governors discussing the firearm industry's importance, Second Amendment rights, and legislative challenges on January 21, 2026.
Custom and Collectable Firearms will exhibit at the Camfour Wholesale Show on January 10 & 11th at Booths 39 and 50 in Fort Worth, showcasing CNC Firearms' latest series, exclusive finishes, and custom 1911 slides made from reclaimed M1A Garand barrels commemorating the 250th anniversary of the United States.
Beretta will exhibit at the 2026 Wild Sheep Show in Reno, Nevada (January 22-24), celebrating its 500th anniversary with premium firearms including the SO6 Marco Polo. Booth #1021 will feature Beretta, Burris Optics, and Steiner, with a special anniversary shotgun available for auction to support Wild Sheep Foundation conservation initiatives.
GAME & FISH TV, powered by Outdoor Sportsman Group, launches "Survival Saturdays" in January featuring Alaska's Ultimate Bush Pilots, Survival Science, and Fight to Survive. The free streaming channel offers outdoor programming across hunting, fishing, and shooting sports on multiple platforms.
When 2025 ended, a glimpse of 2026 arose. The industry was starting to show where it’s heading while pulling the curtain on “the old year.”
We’d wondered what would happen with what some commentators referred to as “the Poverty Pony” from Anderson Manufacturing when Ruger bought them up and closed them down. Well, they’re not closed. They’re working, making the Harrier. It’s apparently the replacement for the SR-556 line of rifles; the webpage for the SR-556 product line is closed.
Ruger image.
According to the release, “Manufactured at Ruger's recently acquired Hebron, Kentucky factory, Harrier rifles are designed to deliver superior fit, function and aftermarket compatibility.”
The first pair of rifles are 5.56 NATO with M-LOK furnished 15” free-floated handguards. One model has a mid-length gas system, the MOE-K2 grip and DT carbine stock from Magpul, along with a full-length top rail. The second model has a lighter profile handguard, A2 grip, M4 stock and a carbine gas system.
The rifles “feature an integrated tension screw that allows users to fine-tune upper-to-lower fitment.” The 1:8” rifled 16.1” barrels are black-nitrided and have NATO-spec chambers.
Fifty dollars separates the low-end of available Harriers from the top end, with both coming in under $750.
Also, during our break, Ruger got back into the shotgun business.
The Ruger Red Label III, a $3,000+ fowling piece, is now back in the line. Originally released in 1977, the new guns are made at Connecticut Shotgun Manufacturing Company.
Ruger image.
Offered as 20-gauge guns in 28” and 30” barrel lengths, the guns feature premium walnut lumber with classic checkering and a hand-rubbed oil finish. Running with a single trigger, it features inertia reset-on-recoil, and has a tang safety.
Chambering up to 3” 20 gauge, the Red Label III line is made for upland game, skeet- and sporting clays uses, as well as waterfowl hunting.
The gun ships in a premium custom case with five “Tru-Choke” style choke tubs.
… and I thought that when Ruger did the update on the 10/22, that was all we could expect until SHOT Show. I was wrong.
If you missed the refresh of the born-in-1964 Ruger 10/22, the gun is now offered with the BX-trigger onboard, a “match” bolt-release and a receiver with a rear cleaning port.
These aren’t nothing; they’re improvements called for by Ruger fans.
Also, just before our hiatus kicked off, CZ released the news that the Bundeswehr (German Army) selected a CZ pistol for its standard sidearm.
CZ photo.
The German Army P13 pistol is a CZ P-10 based optics-ready 9mm in flat dark earth finish.
According to the release, “CZ will work closely with its authorized partner in Germany, POL-TEC GmbH & Co., to fulfil the contract and provide comprehensive support to the Bundeswehr.”
Kimber photo.
Finally, Kimber Mfg. has announced compensated pistols in their 2K11 product line. The 2K11, announced in November 2024, will now be sold in black and stainless finishes as full-size (5” barrel) and “Pro-“size (4 ¼” barrel) versions available in each finish option. The new guns feature a compensator in front of the front sight. Kimber’s carbon fiber grip module rounds out the pistols.
Upscale versions, with Stan Chen Customs magazine well and TAG Precision steel optics adapter plates, will also be available. Shipment has already begun on the new models.
